Senior Marketing Executive, Campaigns (Bank, 6 months contract) - Start Immediately

Responsibilities

• Shape perception and regain brand deals through targeted marketing initiatives and campaigns.
• Execute and track performance of cards branding campaigns, ensuring alignment with brand objectives and KPIs.
• Review effectiveness of overarching merchant plans to drive usage across key pillars, making strategic adjustments, as necessary.
• Experiment with owned channels to deepen engagement with target audiences, leveraging messaging and offers to enhance reach and engagement.
• Track effectiveness of content strategy, refining approaches to optimize engagement and reach with key audiences.
• Activate dormant cardmember base through strategic initiatives and targeted campaigns.
• Conduct monthly business and marketing performance tracking, analyzing results to inform future strategies and initiatives.
• Embed Instalment plans tactical programs within usage campaigns to drive usage via customer journey optimization.
• Implement QR usage programs to maintain top-of-mind awareness for mobile wallets, including overseas QR awareness campaigns during travel seasons.
• Oversee the launch of new features, driving user activation and usage through strategic initiatives.
• Lead efforts to drive sign-ups for MP3 and unsecured loans through paid media, messaging, and segmentation strategies.
• Experiment with owned media channels to uncover new segments and opportunities for growth.
• Manage monthly budget and retainer tracking, ensuring alignment with financial targets and objectives.
• Facilitate weekly prioritization calls for Cards initiatives, ensuring alignment with business priorities.
• Run monthly Cards weekly meetings to review and align on marketing priorities.
• Deliver monthly presentations of post-campaign results, highlighting key insights and learnings for continuous improvement.

Requirement:

• Bachelor's degree in Marketing, Business Administration, or related field.
• At least 3-5 years of experience in marketing, with a focus on campaign management and strategic planning.
• Proven track record of success in driving brand perception and loyalty, preferably within the financial services industry.
• Excellent analytical skills and ability to interpret data to drive decision-making and optimization.
• Exceptional strategic thinking and problem-solving abilities, with a keen eye for identifying opportunities and trends.
• Excellent communication and presentation skills, with the ability to effectively communicate complex concepts to diverse stakeholders.
• Proficiency in marketing analytics tools and platforms, including Adobe Analytics and Google Analytics.
• Experience working with cross-functional teams and managing multiple priorities in a fast-paced environment.
• Demonstrated leadership skills and ability to influence stakeholders at all levels of the organization.
• Creative thinking and innovation mindset, with a passion for driving continuous improvement and growth.

Interested Applicants, please email your resume to [email protected] (R1441955), stating the position as the subject title in the email. All Applications will be handled with strict confidentiality.

Rupa Kankariya EA License No. 02C3423 Personnel Registration No. R1441955

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