Senior Marketing Executive - Hiring Now

Role

To support the Group Marketing Director with the regional Kids 21 retail business and Kids 21 ecommerce on:

• Identifying yearly marketing objectives and developing the growth drivers and plans to achieve them
• Conceptualizing and executing the strategies for yearly objectives. These can include customer acquisition, engagement and tactical strategies.
• Working with the team designer/s and developing relevant creative materials for channels such as social media, email marketing, in-store and ecommerce.
• Conceptualizing tactical campaigns, events and promotional ideas

The role requires coordination of the above for the regional in-market stores (currently Kids 21 Malaysia and Hong Kong).This role also requires keeping track of all costs related to the budget, provides analytics, tracks ROI and Public Relations and creating related reports. Calendar monitoring with editorial, operations and merchandisers, market liaison and follow up, dissemination of all creative materials to meet marketing plans.

Responsibilities

Kids 21

• Plan and execute local marketing & Public Relations activities as well as coordinate regional activities
• Plan the pitching of Public Relations features and in tandem, where relevant, with delivery of samples to the region for shoots etc if applicable.
• Coordination with brand principles on press samples, press materials, collaterals and information on an on-going basis.
• Developing and executing the regular email marketing to the markets’ databases and managing the calendaring and scheduling of the social post content.
•  Briefing and tracking of digital marketing and social media strategy together with the digital performance marketing agency on record
• Execution of Kids 21 offline and online promotional plans including end-of-season sales, corporate branding and coordinating with markets.
• Work closely in tandem with Merchandising on sourcing and recommendations for promotional materials for Kids 21 pertinent to the marketing and promotions plans including GWPs, special-edition items etc.
• Part of the Marketing team to plan and execute Events (in-store and off-site) for the purposes of marketing and communications for offline and online Kids 21 to align in terms of branding and accessibility. This may be in the form of events, workshops etc for our customers and partners.
• Budget tracking for all A&P, digital, editorial, direct marketing and Public Relations
• Research and track competitive activities and report
• Liaison and coordination of assets to partners eg comoclub, corporate partners and media for amplification and communications pertaining to campaigns and tactical offers.

Kids 21 Ecommerce

Additional to the above, for the e-commerce business, the role requires:

• Monitoring and support of timing and dissemination of materials so as to ensure content is relevant for marketing channels such as social media posts and as well as coordination of email marketing materials/links.
• To work with relevant parties re Operations, CRM and Merchandising on content execution, marketing programs and materials for the region
• To ensure checking of all materials including email marketing including functionality of emails is completed

Experience Required:

• Degree holder in Marketing/Mass Communication or equivalent
• At least 3 years or more experience in Public Relations and Marketing or Brand Management in a retail environment preferably with luxury apparel focus or an appreciation and understanding of fashion
• Experience in marketing to the region is an advantage
• Experience working in online channels. Candidates with e-commerce marketing and social media experience will have an advantage
• Possess strong analytical skills with the ability to thrive in a fast-paced environment
• Highly organized with focus on accuracy, organization, time management and quality
• Strong command of English with excellent verbal and written communication skills
• Presentation skills will be an asset
• Ability to manage multiple priorities and deadlines
• Ability to manage budgets, with good negotiation skills
• Proficient in Microsoft Office applications