Senior Marketing Executive - Urgent Role

Brand Management

• Establish and maintain strong brand reputation through all digital brand platforms and all customers’ touch points
• Develop sustainability programs that align with Compass Group’s corporate social responsibility framework
• Craft, implement and evaluate survey programs to upkeep Compass Group performance standard, benchmarking across units and to implement solutions for improvement.
• Support in the conceptualization of innovative and effective marketing plans/presentation with the objectives to drive revenue, increase profitability and expand market share
• Counsel as the brand custodian on all Compass Group brands to ensure it is compliant with the guidelines and brand identity

Campaign & Growth Management

• Develop annual and monthly marketing campaigns to create culinary experience with interesting concepts and new flavours to encourage trade-up and increase average check
• Collaborate with Operation team to deliver on food offers, engagements and promotional activities to fulfil the Marketing Calendar as planned with the clients.
• Propose engagement ideas with alignment to client’s objectives in driving organization productivity and developing the right workplace culture.
• Stay current on food trends, experiential marketing innovations and on competitors’ activities to deliver best-in-class ideas to clients of Compass Group.
• Partnership with stakeholders, vendors and clients to achieve marketing KPIs in bringing value to Compass Group and its clients.
• Responsible for the management of campaign budget

Creative Management

• Collaborate with the designer to develop effective communication (i.e. digital and traditional medium) and visual (i.e. merchandising, ambience, etc) requirements for implementation across communication channels and touch points
• Development of in-store collateral toolkits to enhance on ambience marketing
• Working with creative partners to deliver strategic brand communication on all Compass Group owned media

Others/Administrative

• Create and manage an organized E-Marketing Library (i.e.SharePoint) and creative assets management system
• Proper filing of invoicing

Job Requirements:

• Degree in Business Management, Marketing or Mass communication
• Min 2 years of working experience in a brand and/or marketing function
• Able to work well under pressure and deadlines
• Digitally savvy with a passion for content marketing is a plus
• Highly creative individual, Proactive, resourceful and detail orientated
• Able to handle ambiguity and collaborate effectively cross functionally
• Knowledge of design software (i.e. photoshop) and arm with photography skill would be advantage