Senior Sports & Trade Marketing Executive - Urgent

Key Responsibilities:

Build close working relationships with local CPS athletes, coaches, associations, academies etc. 

• Quarterly seeding of key campaign products and working closely with them on content creation.
• Closely track their performances at local/regional games and liaise with marcom team on media opportunities. 
• Actively engage them on special occasions e.g. birthday, sporting milestones etc with greetings and surprises. 
• Manage local netball sponsorship to ensure SMU jerseys are designed, produced and delivered on time for Major Games.
• Follow up closely with subsidiaries and distributors to replicate similar effort in respective countries. 

Increase the pool of CPS athletes, coaches, academies etc.

• Actively scouting and/or networking with current and rising stars at the local and regional Games.
• Closely monitor relevant local and regional social platforms e.g. national sports association or tournament/event pages etc to identify trending conversations and new stars.
• Leverage on existing network with athletes, coaches and academies for referrals.
• Constantly follow up with subsidiaries to ensure progress on track and directly supporting distributors in shortlisting athletes, coaches and academies.

Execute local CPS grassroots activations.

• Organise training clinics or product trials with athletes, coaches or academies.
• Explore grassroots event sponsorship.
• Secure venue brandings with academies, associations and venue owners.
• Follow up closely with subsidiaries and distributors to localise effort in the respective countries.  

Support Trade Marketing Manager on the event execution of the regional trade show.

• Liaise with IT and legal teams on the registration processes and compile RSVP list.
• Coordinate with vendors on the creation/adaptation of marketing artworks and fabrication of collaterals.
• Organise all global and regional assets for dissemination to the subsidiaries.

Manage local VM updates and disseminate marketing assets to trade partners timely.

• Work closely with vendor to adapt toolkit and execute local VM updates timely.
• Ensure all campaign assets are disseminated to all trade partners 2 weeks prior to the launch.
• Conduct regular trade audit to ensure all installations adhere to brand and VM guidelines, research on competitor’s activities and explore new VM opportunities.

Develop regional-focused and exclusive assets.

• Coordinate with creative agency to conceptualise and product assets e.g. indoor collection and silver exclusive pack etc.
• Work closely with relevant global teams on the approval of assets.
• Disseminate all assets to regional trade partners timely and evaluate the effectiveness of assets.

Regulate day-to-day administrative and logistical operations.

• Compilation of monthly Global and AAP SPMK report.
• Manage inventory and transfer and withdrawal of marketing stock.
• Facilitate payments to vendors timely upon completion of service.

Experience/Skills Required:

• Bachelor's degree with major in Marketing or any related course.
• At least 1-3 years in sports and/or trade marketing management.
• Prior experience in the sporting goods industry will be preferred. 
• Self-motivated with the ability to work well under pressure to deliver multiple projects simultaneously.
• High level of attention to details and ability to follow through plans to execution.
• Strong organisational skills and ability to pay close attention to detail and accuracy.
• Team oriented and able to work in a fast-paced environment and under pressure.
• A positive, hard-working “can-do” attitude, and the ability to multi-task on multiple projects simultaneously.
• Passion in sports is a must.
• Occasional business travel required.