Senior / Upstream Marketing Manager, SportsMed, APAC

About the job:

As a Sports Medicine Upstream leader for APAC, you will lead the development and execution of strategic marketing initiatives that shape the future of our product portfolio. This role involves a deep understanding market trends, & ability to identify key market segments within the APAC region. This role involves collaborating across functions (& with our global business), influencing business leaders, and building strong industry relationships to deliver impactful strategies.

Who we want:
• Hard-working winners. Confident, competitive and results-oriented professionals who create a track record of success.
• Dedicated achievers. People who thrive in a fast-paced environment and will stop at nothing to ensure a project is complete and meets regulations and expectations.
• Effective communicators. People who can interpret information clearly and accurately to concisely communicate results and recommendations to stakeholders.
• Collaborative partners. People who build and leverage cross-functional relationships to bring together ideas, information, use cases, and industry analyses to develop best practices.

What you will be doing:
• Responsible for the product, program, or portfolio strategy
• Interpret competitive landscape and incorporate into marketing strategy
• Author key strategy documents: strategic plan, annual marketing plan, product launch plans, etc
• Deploy resources to measure, monitor, and direct changes to marketing strategy to drive customer engagement
• Drive segmentation and targeting methods to improve commercial efficiency
• Establish pricing strategy that assures alignment with overall business goals and P&L drivers
• Establish metrics and goals/success criteria and milestones
• Conduct post-launch analysis and implements lessons learned
• Forecast sales while considering the market, product, and other valuable factors
• Demonstrate financial acumen
• Mentor, develop and influence across the business, intentionally building cross-divisional relationships
• Develop key relationships with industry/market thought leaders, organizations, and institutions, and translate business insights into future business strategy
• Routinely make decisions which may affect immediate operations and have a divisional impact

Who are we looking for:
• Bachelor’s degree required, MBA preferred
• 8+ years of work experience required
• 5+ years medical device or marketing experience preferred
• Excellent presentation and interpersonal communications skills
• Strong analytical and problem-solving skills
• Ability to manage multiple projects while delivering on established timelines
• Ability to be persuasive in the absence of organizational authority
• Must be able to understand and work within complex interdivisional procedures and policies
• Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)