Senior UX Designer

Reports to: UX Design Manager

Working Arrangement: Hybrid

Employment: Full Time

Location: Singapore

Role Highlights

Are you a Senior UX Designer with a focus on CRO and Growth Design who thrives on creating data-driven, conversion-optimized digital experiences?

Our team designs experiences that engage, convert, and delight users while advancing our mission to make the internet more private and secure. Guided by experimentation, data, and collaboration, we craft thoughtful, performance-focused user journeys that make a measurable impact.

Job Responsibilities

As a Senior UX/CRO Designer, you will:

• Lead conversion-driven design: Create and optimize marketing and landing pages that deliver high engagement and measurable improvements in conversion rates.


• Own top-of-funnel and conversion-critical touchpoints: landing pages, onboarding flows, and campaign experiments — with a focus on measurable performance outcomes.


• Design and execute A/B tests: Develop hypotheses, create test variants, and analyze performance to validate UX and conversion insights.


• Create well-converting user experiences for the web: Apply strong understanding of visual hierarchy, information architecture, and consumer psychology to design seamless user journeys.


• Collaborate cross-functionally: Work closely with product, marketing, engineering, analytics, affiliate, and content teams to align design solutions with both user needs and business objectives.


• Design and review user journeys for partner websites: Provide design guidance, feedback, and annotations to optimize affiliate and third-party experiences.


• Understand our users and competitors: Maintain a deep understanding of our customers’ motivations and market context to inform design decisions that balance user experience with commercial goals.


• Produce high-quality UX deliverables: Create detailed mockups, flows, and presentations to communicate design intent and secure stakeholder alignment.


• Manage and evolve the design system: Ensure design consistency across components, tokens, and documentation, while supporting requests from the broader design and development teams.


• Continuously improve the website experience: Identify user pain points, propose solutions, and measure the impact of design improvements.


• Use AI tools to accelerate prototyping, personalization, and experiment validation — and help establish best practices across the team.

Role Requirements

Qualification:

• Proven experience in conversion-focused UX and web design, preferably for marketing, product, or e-commerce experiences that drive measurable business outcomes


• Strong understanding of visual hierarchy, typography, color, and composition to create designs that are both beautiful and high-performing


• Expertise in A/B testing, experiment design, and UX optimization workflows


• Skilled in creating effective UX documentation—including wireframes, mockups, prototypes, and flows—to communicate design intent clearly


• Experienced working cross-functionally with marketers, engineers, content strategists, and product managers to align user experience with business goals


• Hands-on experience managing or contributing to design systems, ensuring consistency across components and tokens


• Strong understanding of UX psychology, growth experimentation, and conversion optimization principles, applying user behavior insights to drive engagement and retention


• A portfolio that demonstrates high-quality UX, CRO, and Growth Design work—with clear evidence of impact on business metrics such as conversion, retention, or lifetime value


• Proficiency in Figma and familiarity with tools like Adobe Creative Suite, Framer, or similar

Attributes:

• Strategic and analytical: You approach design challenges with a data-informed mindset and a focus on outcomes


• Proactive and adaptable: You thrive in fast-paced environments, balancing multiple projects without sacrificing quality


• Collaborative communicator: You work seamlessly with teams across disciplines and articulate your design rationale clearly


• Detail-oriented and quality-driven: You take pride in polished execution and pixel-perfect delivery


• Curious and growth-minded: You embrace feedback, continuously learn, and always look for ways to improve both design and process

Nice skills to have, but not required (if any) 

• Understanding of web page setup, including some knowledge of HTML and CSS, or experience with CMS platforms like WordPress or Contentful

What we offer

• Challenging work in a fun and collaborative environment


• Attractive compensation and time-off benefits


• Spacious open-concept and centrally located offices


• Full-time employment with flexible working hours


• Fully stocked pantry with breakfast foods, fresh fruit, and snacks


• Team lunches and company events every quarter


• Multicultural teams represented by 30+ nationalities in offices around the world

Note: Please upload your resume and portfolio (as a PDF or a link), and do not include any salary or compensation information in either document.

#LI-PS1

Before you apply

• At the moment, we do not sponsor visas in the EU. For Hong Kong, we require at least two years of working experience and a university degree in a related field. For Singapore and the UK, we can only sponsor visas for mid-career or above.


• Please upload your resume as a PDF and do not include any salary or compensation information in it.

ExpressVPN is one of the world’s leading providers of online privacy and security services for consumers. Started in 2009, we’ve grown to have millions of active paying customers, a team of more than 700 people worldwide, and a brand recognized by hundreds of millions of people in 18 languages and more than a hundred countries. We see huge growth in our industry, and are gaining market share through strong execution.