Senior UX Strategist

This role is responsible for turning client business goals, stakeholder inputs, user needs and content requirements into clear digital project blueprints. You will front discovery sessions, facilitate client workshops, define user journeys, structure sitemaps, produce wireframes, and work closely with our design and project teams to ensure high-quality execution.

The role is ideal for someone who is confident with clients, strong in information architecture, and able to translate messy project requirements into clear, practical and user-focused digital experiences.

Key Responsibilities

Discovery and Strategy

• Lead client discovery sessions, stakeholder interviews and workshops.
• Gather project requirements, business objectives, user needs and content inputs.
• Identify key user journeys, conversion goals and content priorities.
• Translate client inputs into clear UX direction for websites and digital platforms.
• Ask the right questions to uncover gaps, risks and opportunities early.

Sitemap and Information Architecture

• Develop clear and logical sitemaps based on business goals, user needs and content hierarchy.
• Structure navigation pathways that help users find information easily.
• Ensure page structures are practical for both users and internal content management.
• Present sitemap recommendations to clients with clear rationale.
• Work with the internal team to align sitemap decisions with scope and project requirements.

Wire-framing and UX Planning

• Produce low to mid-fidelity wireframes for key pages.
• Define page objectives, content blocks, user flows and interaction logic.
• Ensure wireframes are practical for design and development execution.
• Explain UX decisions clearly to clients and internal teams.
• Work with UI designers to ensure the final design follows the approved UX direction.

Client Communication

• Own strategic client communication during the discovery, sitemap and wire-framing phases.
• Present UX recommendations professionally and confidently.
• Follow up with clients on strategic inputs, content direction and approvals.
• Manage client expectations during the early project stages.
• Escalate risks, unclear requirements or scope concerns early.

Internal Collaboration

• Work closely with the Project Executive / Project Manager to ensure smooth handover into design, development and delivery.
• Prepare clear handover notes for the delivery team, including sitemap, wireframes, page objectives, content requirements and UX rationale.
• Collaborate with designers to maintain quality and consistency across the project.
• Support the team in improving UX processes, templates and documentation.

What You Will Not Be Expected To Own

This role focuses on strategy and UX planning. You will not be expected to fully own development management, go-live coordination, migration, technical QA or post-launch support. These areas will be managed by the project delivery team.

Requirements

• Experience in UX strategy, UX design, website planning, product design, digital consultancy or a related role.
• Strong understanding of user journeys, information architecture, content hierarchy and wireframing.
• Experience conducting discovery sessions, workshops or client requirement gathering.
• Ability to communicate UX thinking clearly to clients and internal teams.
• Comfortable working on corporate websites, service websites, eCommerce sites or digital platforms.
• Strong organisational skills and ability to structure ambiguous requirements.
• Confident using tools such as Figma, FigJam, Miro or similar platforms.
• Good written and verbal communication skills.
• Able to balance user needs, business goals, project scope and practical delivery constraints.

Good To Have

• Experience working in a digital agency, consultancy or client-facing environment.
• Experience with healthcare, education, non-profit, government-linked or corporate projects.
• Basic understanding of SEO, content strategy, web development and CMS platforms.
• Ability to support proposal thinking, audits or pre-sales strategy when required.
• Experience presenting to senior stakeholders.

Success In This Role Looks Like

• Clients are clear and confident after the discovery and strategy phase.
• Sitemaps and wireframes are well-structured, practical and easy to explain.
• The design team receives clear direction before visual design begins.
• The project delivery team receives a complete and useful handover.
• Fewer major changes happen later because requirements and structure were clarified early.
• DIGIPIXEL’s strategic quality and client confidence improve.