Specialist, Analytics

About the Role

We are looking for a Specialist, Analytics to join our Strategy & Analytics team, supporting one of Influential’s most high-profile healthcare accounts. This role is ideal for a detail-oriented, data-curious professional looking to grow their analytics expertise in influencer and content measurement, particularly within a regulated healthcare environment.

You’ll support campaign tracking, performance reporting, and insights development across influencer content and platforms - working closely with internal teams to ensure campaign data is actionable, accurate, and aligned to client KPIs.

Roles & Responsibilities

Influencer & Content Performance Support:

• Track and report on influencer and content performance across key platforms and campaigns


• Organize and analyze creator- and content-level metrics to uncover trends and actionable insights


• Assist in campaign wrap reports, building out clear and accurate visualizations and summaries

Campaign Analytics & Optimization:

• Help maintain campaign dashboards and performance trackers in coordination with the Manager


• Contribute to in-flight insights and post-campaign analysis that inform content, creator, and platform strategy


• Collaborate with cross-functional teams (Creative Strategy, Client Services) to support data-driven storytelling

Tools & Collaboration:

• Assist in QA, data checks, and regular reporting tasks under the guidance of the Manager


• Participate in team-wide discussions around optimization, innovation, and analytics best practices

Who You Are

• Physically based in NY


• 2-4 years of experience in digital marketing analytics, influencer performance reporting, or media analytics


• Experience working with healthcare clients and understanding of compliance is a plus


• Strong attention to detail and a passion for storytelling through data


• Excellent communication skills and a collaborative, solutions-first mindset


• Comfortable navigating of influencer KPIs, social content measurement, and platform performance metrics


• Proficiency and familiarity with tools and technologies including, but not limited to:




• Programming Languages: Python, R


• Databases and Querying: Relational databases, SQL


• Data Visualization: Tableau, Power BI


• Analytics Tools: Google Analytics, SQL, MS Access


• Microsoft Suite: Word, Excel (Advanced Formulas, Macros, Pivot Tables), PowerPoint

Why This Role Matters

As influencer marketing continues to evolve, especially in highly regulated categories like healthcare, data and measurement are more essential than ever. This role ensures every client campaign is grounded in performance insights, platform intelligence, and measurable outcomes. By turning data into clear, actionable stories, you'll help shape strategy, optimize content, and prove impact - setting a new standard for how influence is measured and scaled.

Estimated Salary Range:

$65,000 - $85,000