Sr Field and Partner Marketing Manager

• Own the SEA field marketing strategy and calendar aligned to regional revenue, pipeline and account coverage targets.
• Design and execute localized field initiatives
• Partner closely with regional Sales and SDR teams to align field programs to territory plans

As the Senior Manager, Field Marketing in SEA, you will own the regional go-to-market strategy and execution that drives demand, accelerates pipeline, and deepens customer engagement across priority Southeast Asian markets.

You will lead end-to-end field marketing programs - from flagship events and executive roundtables to webinars and customer meetups - working closely with regional Sales, Product Marketing, SDR and Marketing Operations teams to deliver measurable business outcomes.

This role is both strategic and hands-on. You will set the plan, manage budget and OKRs, and personally drive high-impact programs that support our highest-priority segments and markets in SEA. Experience with ABM and partner marketing is a strong plus and will help you collaborate effectively with those teams.

The role is based in Singapore.
Responsibilities:

• Own the SEA field marketing strategy and calendar aligned to regional revenue, pipeline and account coverage targets.
• Design and execute localized field initiatives (e.g. executive roundtables, flagship events, conferences, webinars, customer meetups) that create net-new demand, accelerate active opportunities and strengthen customer advocacy.
• Partner closely with regional Sales and SDR teams to align field programs to territory plans, target segments and opportunity stages, ensuring strong follow-up and conversion.
• Personalize content, narratives and offers by account segment, vertical and market; commission and localize case studies, customer stories and thought leadership relevant to SEA buyers.
• Orchestrate multi-channel execution across owned, earned and paid (email, events, digital, social, PR, SDR plays, website, intent and retargeting) to maximize reach and conversion of field-led programs.
• Set and track KPIs for pipeline, opportunity creation, velocity, event ROI and program ROI; build and maintain dashboards with Marketing Ops and Sales Ops in Salesforce and associated marketing tools.
• Manage regional budget, vendors and agencies; standardize repeatable field plays and scale what works across markets.
• Collaborate with Product Marketing to ensure clear positioning and messaging for field initiatives, and to bring SEA market insights back into global GTM plans.
• Coach and coordinate cross-functional squads (Sales, SDR, Product Marketing, Operations) to deliver high-quality experiences at events and campaigns.
• Ensure brand, legal and regulatory compliance across all field campaigns and activities, maintaining a best-in-class customer experience.
• Travel across SEA for events and key account programs (approximately 20%).

Who you are

• We're looking for people who meet the minimum qualifications for this role. The preferred qualifications are great to have but are not mandatory.

Minimum qualifications:

• 10+ years of B2B marketing experience, with significant time spent in field marketing roles; proven success driving pipeline and revenue influence in Southeast Asia within fintech, payments or B2B SaaS.
• Track record of designing and executing high-impact field programs (in-person and virtual) that deliver measurable pipeline and expedite deal cycles.
• Strong stakeholder management and leadership; experience influencing senior Sales leaders and working in lockstep with SDR, Product Marketing and Operations teams.
• Data-driven operator with strong command of marketing and sales tech stacks: Salesforce plus Marketo/HubSpot, webinar/event tools and analytics/attribution platforms.
• Excellent written and verbal communication in English.
• Deep understanding of SEA market dynamics and how to localize go-to-market strategies by country.
• Strategic thinker who is also hands-on; comfortable moving from executive planning to on-the-ground execution in a fast-paced, high-growth environment.

Preferred qualifications:

• Experience building or partnering on ABM programs (1:1, 1:few, 1:many) for priority enterprise and mid-market accounts in collaboration with Sales and/or a dedicated ABM team.
• Experience in partner or co-marketing with strategic alliances and channels (e.g. platforms, PSPs, ISVs, banks, networks), including exposure to MDF, joint value propositions and co-branded campaigns.
• Familiarity with ABM and intent platforms (e.g. Demandbase) and how they support field marketing and account engagement strategies.
• Experience managing or mentoring a small regional marketing team or agencies supporting field initiatives.
• Additional SEA languages are a plus.

We regret to inform that only shortlisted candidates will be notified.
EA Reg No: R24125692, Larissa Lim
Allegis Group Singapore Pte Ltd, Company Reg No. 200909448N, EA License No. 10C4544