Talent Attraction & Recruitment Marketing Manager

Join DayOne – Shaping the Future of Data Infrastructure

DayOne is a global leader in the development and operation of high-performance data centers. As one of the fastest-growing companies in the industry, we’ve built a robust presence across Asia and Europe — and we’re just getting started.

As we expand into new international markets, we’re looking for talented, driven individuals to join us on this exciting journey. This is more than a job — it’s an opportunity to be a key contributor to our dynamic team and help shape the future of global data infrastructure.

If you're passionate about innovation, technology, and growth, we invite you to be part of DayOne’s next chapter.

The Role

This is a hands-on individual contributor role focused exclusively on external recruitment marketing and talent attraction.

You will own DayOne’s top-of-funnel talent engine — building awareness across priority talent segments, driving qualified candidate leads, and optimising conversion from engagement to application.

This is a delivery and performance role — accountable for awareness growth, social engagement, cost-efficient lead generation, and measurable pipeline impact.

What You’ll Own

External Talent Awareness & Segment Strategy

• Define and maintain priority external talent segments globally.

• Translate the EVP into clear, differentiated messaging tailored to each segment.

• Develop personas to guide channel strategy, creative approach, and targeting.

• Build sustained awareness in target markets through consistent external campaigns.

• Use talent market insight to influence campaign focus and investment decisions.

Social & Digital Channel Execution

Own execution across external recruitment marketing channels, including:

• LinkedIn (organic and paid campaigns)

• Targeted social platforms relevant to segment

• Google Ads / search campaigns

• Digital display and retargeting

• Campus and early-career external campaigns

Deliver end-to-end campaign management:

• Creative brief and content production

• Audience targeting

• Budget allocation

• Launch and performance tracking

• Optimisation cycles

Ensure clear hand-off from marketing engagement into candidate application pathways.

EVP Activation (External Only)

• Activate the EVP consistently across external-facing materials:

  • Careers site content

  • Job advertisements

  • Social campaigns

  • Paid media creative

• Ensure messaging drives differentiation and relevance for each talent segment.

• Maintain consistency between campaign messaging and candidate journey entry points.

Conversion & Funnel Performance

Own top-of-funnel and early-funnel performance metrics, including:

• Reach and brand awareness growth

• Engagement rate and CTR

• Cost per click (CPC)

• Cost per qualified lead

• Application conversion rate

• Source performance by segment

• Talent community growth

Embed structured A/B testing across:

• Messaging

• Creative formats

• Audience targeting

• Landing page optimisation

Continuously optimise based on performance — stop, scale or pivot campaigns based on data.

Insight & Performance Reporting

• Produce clear, concise reporting for TA leadership on:

  • Channel effectiveness

  • ROI by campaign

  • Cost efficiency

  • Funnel conversion trends

• Translate campaign data into actionable recommendations.

• Provide market insight that supports hiring strategy decisions.

AI-Enabled Campaign Delivery

• Use AI tools to accelerate content production, campaign testing and insight generation.

• Improve speed and quality of visual and written recruitment marketing assets.

• Maintain quality control and brand integrity in all outputs.

What We’re Looking For

Experience

• 4–7 years’ experience in recruitment marketing or employer brand with strong digital execution.

• Demonstrated success running paid social and performance marketing campaigns.

• Strong understanding of segmentation, personas and funnel metrics.

• Experience optimising campaigns based on cost and conversion data.

• Comfortable working in a performance-led environment.

How You Work

• Data-driven and commercially minded.

• Comfortable owning metrics and ROI accountability.

• Execution-focused and delivery-oriented.

• Curious, experimental and improvement-driven.

• Able to influence TA stakeholders through insight and evidence

DayOne is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

If you're ready to grow with one of the fastest-moving companies in the data center industry, apply now and be part of our global journey.