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VP Sales APAC

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Job Description - VP Sales APAC



We’re partnering with a global leader to recruit a VP Sales APAC for their high-growth business in cutting-edge technology serving industries like semiconductors, aerospace, and industrial automation.



This role, based in Singapore, involves leading a dynamic regional sales team, driving growth, and building strong relationships with key markets across APAC.







Direct Reports: 8 







Position Overview







The Vice President of Sales – APAC will be responsible for leading the sales operations across the Asia-Pacific region, including Singapore, China, Japan, Korea, and Australia. Reporting directly to the Head of BU based in Europe, the VP Sales will manage a team of regional sales leaders and drive strategic growth initiatives to expand the company’s footprint in the company’s related industrial sectors. This role requires a dynamic, results-oriented leader with proven experience in managing complex sales teams and achieving measurable business outcomes in a technical, B2B2B environment.







Key Responsibilities







1. Leadership & Sales Team Management



  • Lead and mentor a team of 8 direct reports across multiple APAC countries, ensuring alignment with global sales strategies.

  • Foster a high-performance sales culture, setting clear objectives and KPIs (revenue, margin, client satisfaction) to drive accountability and results.

  • Oversee recruitment and talent development within the sales team, ensuring that key positions are filled with top-tier talent.

  • Implement effective performance management processes to ensure team members meet their targets and contribute to the overall success in APAC.



2. Sales Strategy Development & Execution



  • Define and implement the APAC sales strategy, in collaboration with global leadership, to expand the company’s market share.

  • Develop tactical plans to penetrate high-value accounts, including semiconductor, aerospace, and industrial clients, by leveraging the company’s unique technological capabilities.

  • Analyze market trends and adjust sales strategies to stay ahead of competitors and capitalize on new opportunities.



3. Client Relationship Management & Business Development



  • Build and strengthen relationships with key strategic clients, channel partners, and distributors across APAC.

  • Drive sales growth through new business acquisition and the development of long-term relationships with key accounts.

  • Represent the company at industry conferences, trade shows, and customer events, enhancing visibility in the APAC region.



4. Financial & Operational Oversight



  • Manage the APAC sales P&L, ensuring alignment with the company’s financial targets and business goals.

  • Regularly forecast revenue and margins, adjusting sales strategies to meet quarterly and annual targets.

  • Collaborate with cross-functional teams (finance, marketing, product) to ensure operational efficiency and client satisfaction.



5. Market Intelligence & Competitive Analysis



  • Monitor the competitive landscape in APAC, identifying new trends, emerging markets, and potential threats.

  • Use market insights to adapt sales approaches and ensure the company remains competitive in high-tech markets.



Qualifications & Requirements







Education & Experience



  • Bachelor’s degree in Engineering, Business, Marketing, or a related field.

  • 15+ years of experience in B2B sales in the electronics, semiconductor, defense or related sectors.

  • Proven success in managing regional sales teams across APAC.



Leadership & Management Skills



  • Strong experience in sales leadership, including managing large teams across multiple countries and cultures.

  • Proven ability to motivate sales teams and achieve aggressive sales targets.

  • Exceptional skills in people management, with an emphasis on coaching, mentoring, and talent development.



Commercial Acumen



  • A strategic mindset with the ability to implement tactical sales plans that drive growth and profitability.

  • Excellent understanding of APAC markets, with a focus on defense and civilian sectors (e.g., industrial automation, aerospace, semiconductor).

  • Experience managing complex B2B sales cycles and developing long-term business relationships with key accounts.



Cultural Fit & Regional Knowledge



  • Strong familiarity with the APAC region, especially Singapore, China, Japan, Korea, and Australia.

  • High emotional intelligence and the ability to navigate cross-cultural dynamics effectively.



Key Success Factors



  • Sales Growth: Achieve measurable growth in revenue, margin, and client satisfaction within the first 12 months.

  • Team Alignment & Motivation: Build a cohesive sales team that is driven, accountable, and aligned with the company’s broader objectives.

  • Market Penetration: Expand the company’s reach in industrial markets across the APAC region, including identifying new business opportunities.

  • Strategic Vision: Successfully integrate the company’s global strategy with regional dynamics, ensuring that sales targets align with the company’s overarching goals.




Working Environment



  • Location: Singapore (regional role with travel across APAC).

  • Work Culture: Collaborative, high-performance environment with a focus on strategic sales leadership and team cohesion.



Timeo-Performance Pte Ltd. / EA License No: 21C0685



Lead Consultant in charge: Isabelle Larche - Registration No: R1103259 


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