VP, Website Lead

Some careers have more impact than others. 

If you’re looking for a career where you can make a real impression, join HSBC and discover how valued you’ll be. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further. 

We are currently seeking a high calibre professional to join our team as a VP, Website Lead.

In this role you will: 

• Own and optimise HSBC Singapore’s public website and in-app content


• Drive journey and conversion optimisation (web + app)


• Lead experimentation and performance uplift


• Leverage data and insights to drive decisions


• Act as the bridge between global and local teams


• Champion governance and best practices

To be successful you will: 

• Proven experience in digital content, website management, or digital optimisation within financial services or a large enterprise environment.


• Strong understanding of customer journeys, UX principles, and conversion optimisation (full-funnel mindset).


• Experience with Generative AI Engine Optimisation (GEO), including optimising content for discoverability and performance across AI-assisted search and answer engines, and applying structured content practices to improve retrieval, relevance, and accuracy.


• Experience leading A/B testing/experimentation and translating insights into measurable improvements.


• Strong stakeholder management skills, with the ability to influence across markets, functions, and seniority levels in a matrix organisation.


• Understands how to navigate the matrix and drive integration opportunities

Issued by The Hongkong and Shanghai Banking Corporation Limited. 

https://www.youtube.com/embed/NIa2CodFG6E?si=sFOWeYmq5fs3vE5i%22