WHO WE ARE:

As Singapore’s longest established bank, we have been dedicated to enabling individuals and businesses to achieve their aspirations since 1932. How? By taking the time to truly understand people. From there, we provide support, services, solutions, and career paths that meet their individual needs and desires.

 Today, we’re on a journey of transformation. Leveraging technology and creativity to become a future-ready learning organisation. But for all that change, our strategic ambition is consistently clear and bold, which is to be Asia’s leading financial services partner for a sustainable future.

 We invite you to build the bank of the future. Innovate the way we deliver financial services. Work in friendly, supportive teams. Build lasting value in your community. Help people grow their assets, business, and investments. Take your learning as far as you can. Or simply enjoy a vibrant, future-ready career.

Your Opportunity Starts Here.

This is the broad job description of the job profile. Definitive job description should be reviewed and discussed between you and your manager.

Consumer Marketing Specialist

Why Join
Imagine being part of a team that helps customers achieve their financial goals and aspirations. As a Customer Marketing Specialist at OCBC, you'll play a key role in developing and executing marketing strategies that drive customer engagement and loyalty. You'll have the opportunity to work with a talented team of marketers and make a real impact on our customers' lives.

What you do

You will be responsible for the developmental support of best-in-class marketing of consumer financial banking investment and insurance (I&I) products.

This involves strategic oversight, planning as well as tactical day to day delivery and execution to deliver on business targets. It includes identifying and initiating opportunities and you may also be involved in special projects that will enhance sales conversion within digital app platforms/branches and customers data / portfolio management within the business unit.

You will be working with both internal (including Group subsidiaries/partners) and external agency stakeholders to support the development and delivery of holistic marketing communications for I&I product/services. This includes (and not limited to):

• Support in the development and running of end-to-end integrated (offline, online, always on digital) marketing campaigns to drive I&I take up, cross-sell and retention.
• Managing the Bank’s sales channels’ assets (both Online Digital app and Offline at Branches)
• Proactively manage and engage multiple stakeholders (internal & external agencies) on sharpening product initiatives, value propositions, competitiveness and relevance.
• Data driven monitoring across the funnel to optimise/pivot creative & media plans.
• Provide regular and timely campaign effectiveness updates on sales, NTW, active rates and increase efficient return on marketing dollars.
• Discipline in managing the execution of marketing calendar plan, channel budgets and finance expenses.
• Collaborate with the business, MarTech and initiate new ways to market and drive sales.

Who you are

• Minimum 3 years of marketing experience, with digital & content marketing experience being an advantage.
• Hands on experience in running campaigns end to end from planning to execution, managing multiple stakeholders, internally and externally. 
• Financial institution knowledge and experience will be a bonus.
• Proactive, teamwork oriented and has a positive, can-do attitude with the ability to prioritise work and multi-task. 
• Attention to detail, results-oriented, organised, highly committed and a team player.  
• Enjoys challenges and works well in an evolving environment. 
• Have good knowledge of data and can build analysis and use cases to strengthen marketing strategies.

Who we are
As Singapore's longest established bank, we have been dedicated to enabling individuals and businesses to achieve their aspirations since 1932. How? By taking the time to truly understand people. From there, we provide support, services, solutions, and career paths that meet their individual needs and desires.

Today, we're on a journey of transformation. Leveraging technology and creativity to become a future-ready learning organisation.
But for all that change, our strategic ambition is consistently clear and bold, which is to be Asia's leading financial services partner for a sustainable future.

We invite you to build the bank of the future. Innovate the way we deliver financial services. Work in friendly, supportive teams. Build lasting value in your community. Help people grow their assets, business, and investments. Take your learning as far as you can. Or simply enjoy a vibrant, future-ready career. Your Opportunity Starts Here.

What we offer
Competitive base salary. A suite of holistic, flexible benefits to suit every lifestyle. Community initiatives. Industry-leading learning and professional development opportunities. Equal opportunity. Fair employment. Selection based on ability and fit with our culture and values. Your wellbeing, growth and aspirations are every bit as cared for as the needs of our customers.

What we offer:

Competitive base salary. A suite of holistic, flexible benefits to suit every lifestyle. Community initiatives. Industry-leading learning and professional development opportunities. Your wellbeing, growth and aspirations are every bit as cared for as the needs of our customers.