Assistant Sales Manager, Parts

The Assistant Sales Manager (Automotive Parts) is responsible for leading a high-performing sales team to achieve revenue targets, managing key account relationships, and optimizing inventory turnover. You will bridge the gap between technical product knowledge and commercial strategy, ensuring that customers receive the right components with maximum efficiency.

Key Responsibilities

1. Strategic Sales Leadership

• Develop and execute annual sales plans to meet or exceed revenue and gross profit targets.
• Analyse market trends (e.g., Original/OEM competition landscape, the rise of EV components) and competitor pricing to adjust sales tactics.
• Identify and penetrate new market segments, such as independent repair networks or e-commerce platforms.

2. Team Management & Coaching

• Recruit, train, and mentor a team of inside sales support executives
• Set clear KPIs for the team, from purchase order processing to arrangement of goods delivery
• Conduct regular field visits along with sales support team to provide on-the-job coaching and strengthen client ties.

3. Inventory & Operations Alignment

• Work closely with the Parts Operation Team & Group Procurement to ensure "fast-movers" are always in stock while minimizing "dead stock."
• Manage key supplier relationship to negotiate better bulk pricing and priority shipping.
• Work with Technical Competence & Warranty Team to oversee the warranty claims and returns process to maintain high customer satisfaction and minimal financial loss.

4. Digital & CRM Integration

• Work along with IT/Parts Operation Team to implement SAP S4 Hana for Parts Sales Team
• Utilize CRM software (like Salesforce) to track customer lifecycles and pipeline health.

Required Skills & Qualifications

Technical Skills

• Industry Expertise: Deep knowledge of automotive systems (internal combustion, hybrid, and electric vehicle components).
• Data Literacy: Ability to analyse sales reports, inventory turnover ratios, and margin leaks.
• Software Proficiency: SAP S4 Hana, Power Point and Advance Excel

Soft Skills

• Negotiation: The ability to close high-volume contracts with Tier 1 suppliers or large fleet accounts.
• Adaptability: Staying ahead of the curve as the industry shifts towards electrification
• Problem Solving: Resolving customer feedback, supply chain disruptions or technical part-compatibility disputes quickly.

Education & Experience

• Education: Diploma/Bachelor’s degree in Business, Marketing, or Mechanical Engineering (preferred).
• Experience: 5+ years in automotive parts sales, with at least 2 years in a leadership or supervisory capacity. Experience working with public fleet operators a plus