Brand Executive

Reporting to the Brand Manager, the Brand Executive’s key responsibility is to assist in

developing plans and executing projects and initiatives that support the broader short and

long term marketing strategy for the glassware brand.

Job Responsibilities:

·      Responsible for brand building and ensuring consistent brand communication

·      throughout all channels.

·      Identify, develop new business / branding opportunities and generate revenues via

·      new and existing customer accounts.

·      Establish good relationship with buyers(departmental stores/ wine shops), and

·      negotiate for prominent "golden retail zone/area" for promotion displays within existing

·      outlets.

·      Formulate and propose new ideas, marketing strategies and promotions to expand

·      market share.

·      Keep up to date on information pertaining to competitors, trends and activities, and

·      utilizing information for business improvement.

·      Plan and execute trade /marketing activities e.g. glass tasting events.

·      Responsible for managing online media platform(Riedel Singapore Facebook, CMW

·      website) to grow brand awareness.

·      Develop sales and marketing collaterals.

·      Brief and train retail sales personnel.

·      Work closely with other departments providing solutions.

·      Attend to general enquiries relating to brand.

·      Manage and oversee loan glass orders.

·      Other ad-hoc duties assigned.

Skills and personal qualities:

·      Motivated and results-driven

·      Meticulous, uses initiative and prompt in follow-ups

·      Creative and good analytical skill

·      Good communication skills

·      Able to work independently and as a team

·      Able to work well under pressure

·      Be able to manage different projects at the same time