Key Account Executive – Modern Trade (Retail))

Role Overview
We are looking for a Key Account Executive to support and manage key retail accounts, including Cheers, 7-Eleven, and Guardian. This role will be responsible for driving account execution, coordinating day-to-day account requirements, supporting sales growth, managing promotions, tracking orders, and ensuring smooth communication between retailers and internal teams.

The ideal candidate should be organised, commercially aware, detail-oriented, and able to follow through on account matters from planning to execution.

Key Responsibilities

Account Management

• Support the management of assigned key retail accounts, 

• Build and maintain strong working relationships with buyers, account contacts, and internal stakeholders.

• Assist in preparing account plans, sales updates, promotion proposals, and product listing submissions.

• Follow up closely on retailer requirements, deadlines, account queries, and execution matters.

Sales & Business Development

• Track account sales performance, sell-in, sell-out, promotional results, and stock movement.

• Identify opportunities to grow sales through new listings, promotions, displays, and improved store execution.

• Support new product launches, seasonal campaigns, and range expansion across assigned accounts.

• Monitor competitor activity, category trends, pricing, and shelf presence where relevant.

Promotion & Retail Execution

• Coordinate promotion submissions, campaign mechanics, pricing, display requirements,.

• Ensure promotions are communicated clearly to internal teams and executed according to account timelines.

• Work with sales ops team to monitor shelf visibility, planogram compliance, displays, and store-level execution.

• Collect and review store photos, merchandising reports, and feedback from the field.

Reporting & Administration

• Prepare weekly sales reports, account updates, launch trackers, and promotion summaries.

• Support claims, credit notes, listing fee documentation, rebate tracking, and other account-related administration.

• Ensure all account information is updated and properly filed for internal reference.

Requirements

• Diploma or degree in Business, Marketing, Sales, or a related field.

• 1–3 years of experience in key account support, sales, FMCG, modern trade, convenience, pharmacy, or retail account management.

• Experience handling retail accounts such as convenience stores, pharmacies, supermarkets, or modern trade channels is preferred.

• Strong follow-up, coordination, and communication skills.

• Good working knowledge of Excel, Google Sheets, PowerPoint, and email.

• Able to manage multiple accounts, deadlines, and operational details.

• Commercially aware, proactive, and comfortable working in a fast-paced environment.

• Good attention to detail and ability to resolve issues independently where possible.

Key Traits

• Accountable and reliable.

• Proactive in follow-up and problem-solving.

• Detail-oriented with strong administrative discipline.

• Comfortable coordinating across sales, warehouse, supply chain, marketing, finance, and merchandising teams.

• Able to balance commercial priorities with operational execution.

• Willing to be hands-on with store and account-level matters when needed.

Performance Expectations

• Smooth day-to-day execution of assigned key accounts.

• Timely follow-up on retailer requirements, POs, promotions, launches, and account issues.

• Improved visibility on sales, stock, promotions, and store execution.

• Strong coordination between external accounts and internal teams.

• Reduced missed opportunities, out-of-stock issues, and execution gaps.

• Contribution to sales growth through effective account support and execution.