Logo-of-FROSTS-FOOD-&-BEVERAGE-(PTE.)-LTD.-hiring-for-jobs-in-Singapore-on-GrabJobs

National Retail Manager

salary Salary :

$5,000 - 6,000 monthly

icon briefcase Job Type : Full Time

Number of Applicants

 : 

000+

Click to reveal the number of candidates who applied for this job.

Let AI Supercharge Your Job Hunt!

JobCopilot scans 500,000+ company career sites daily to find jobs for you

Never miss an opportunity Save hours by auto-filling applications forms Land more interviews with tailored applications
happy man
thunder iconActivate JobCopilot

Job Description - National Retail Manager

Key Responsibilities

Strategic Sales Planning and Execution

  • Perform role as Key Account Manager for the largest grocery retail group.
  • Develop and implement comprehensive sales plans aligned with overall brand objectives and market trends.
  • Monitor sales deliverables and achievements against assigned sales targets and KPIs for own accounts and for the retail team. When any gap identified, to craft out recovery plans.
  • Oversee execution of sales plans and operational matters across all retail channels, i.e. modern trade, general trade and convenience chains.
  • Identify and capitalize on new market opportunities, customer segments and distribution channels to expand market share.
  • Analyze sales data, market trends and competitor activities to identify opportunities for growth, improvement and innovation.
  • Manage retail trade budget, ensuring efficient allocation of resources and maximizing ROI.

Team Leadership

  • Guide Key Account sales team and field operations teams (Operations Manager, Retail Executives, Van Sales and Merchandisers) to enhance individual and team performance, fostering a culture of continuous improvement and teamwork.
  • Conduct regular performance reviews, set clear expectations for the team and address any performance/sales gaps.
  • Attend and contribute to periodic meetings, e.g. brands meeting, principals meeting, heads of department meeting, sales & supply chain meeting, etc.
  • Ensure compliance with company standards and ethical sales practices.

Key Account Management & Relationships Building

  • Build and maintain cordial and strategic relationships with key retail partners, brand principals, wholesalers and stakeholders.
  • Support Key Account team and negotiate favourable terms, pricing and promotional activities with key accounts to maximize profitability and market share.
  • Address customer needs, resolve complex issues and strengthen long-term partnerships.
  • Leverage on technology (e.g. Simplr) and data analytic tools to streamline sales processes and effectiveness.
  • Liaison with Customer Service, Supply Chain and Logistic teams to coordinate on post-sales support and address any issues.
  • Other duties as requested.

Market & Product Management

  • Collaborate with Business Development, Trade Marketing, Purchasing and Finance teams to align sales strategies with new launches, on-going promotions and business initiatives.
  • Oversee optimal product distribution in retail stores, on-shelf availability, brands visibility and upkeep merchandising standard in retail stores.
  • Monitor and assess competitor activities, market trends and industry developments to adjust sales strategies and tactics suitably.
  • Implement sales forecasting and pipeline management processes to achieve sales deliverables and support stocks importations.
  • Oversee inventories level, working to optimize stock turns and minimize stock returns or write-off.

Candidate’s prerequisites

  • Must have managed at least 1 major grocery retail chain end-to-end, e.g. FairPrice Group, Cold Storage/Giant and/or Sheng Siong.
  • Own Joint Business Plan (JBP) and trade negotiations (e.g. margins, trading terms, space buys, etc).
  • P&L accountability such as managing trade budgets, accounts profitability, investments ROI and other analytics.
  • Strong knowledge of trade planning and execution (e.g. planograms, on-shelf availability, replenishment, demand planning and forecasting and stores compliance.
  • People skills – Team leader and team player, building strong relationships with retail operations, multi-functional teams, customers and suppliers.
  • Commercial thinking, analytical and adaptable to fast-paced environment.
  • Prior experience liaising with brand owners, suppliers and principals will be advantageous.
  • At least a Diploma qualification with 10 years’ experience in FMCG or related industry.
  • Preferably owning a car.

Remuneration Package

  • Basic Salary + Transport Allowance + Monthly Sales Incentives
Original job National Retail Manager posted on GrabJobs ©. To flag any issues with this job please use the Report Job button on GrabJobs.
Share Job
Share Job

About the Company

FROSTS FOOD & BEVERAGE (PTE.) LTD.

FROSTS FOOD & BEVERAGE (PTE.) LTD. Frosts Food & Beverage (Pte) Ltd Frosts Food & Beverage started its operations in 1996, at our present location in Tuas. Our 27,000 square feet facility has 3 large freezer rooms with a total capacity of about 500 standard pallet space, chiller rooms an...

Read more about the company

Auto-Apply to Similar Jobs with your AI JobCopilot

thunder icon Auto-Apply with AI
💰

Retail Salaries

Similar Jobs in Singapore

GrabJobs is the no1 job portal in Singapore, connecting you to thousands of jobs fast! Find the best jobs in Singapore, apply in 1 click and get a job today!

Mobile Apps

Copyright © 2026 Grabjobs Pte.Ltd. All Rights Reserved.