Retail & E-Commerce Sales Executive

Role Summary

The Retail & E-Commerce Sales Executive is responsible for driving revenue through livestream selling, showroom consultations, and proactive business development activities.

The successful candidate will host engaging livestream sessions across various online platforms to educate customers, showcase products, and achieve sales targets. Beyond livestreaming, the role will actively generate new business opportunities through exhibitions, roadshows, networking, customer visits, and showroom consultations while delivering exceptional customer service throughout the sales journey.

The candidate should be confident on camera, sales-driven, customer-oriented, and willing to work weekends and public holidays during live stream campaigns, exhibitions, or sales events.

Key Responsibilities

1. Livestream Sales & Product Demonstration

• Host engaging livestream sessions on TikTok, Facebook, Brand.com, or other digital platforms.
• Demonstrate products professionally while educating viewers on product features, benefits and applications.
• Interact with viewers in real-time by answering questions and encouraging purchases.
• Achieve livestream sales targets and conversion KPIs.
• Prepare products, demonstrations and selling scripts before each livestream.
• Review livestream performance and continuously improve presentation techniques and sales conversion.

2. Showroom Sales & Customer Engagement

• Present and promote natural stone, sintered stone and quartz materials to homeowners, interior designers, contractors and architects.
• Attend to showroom walk-in customers and provide professional consultation.
• Recommend suitable products based on customers' design preferences, project requirements and budget.
• Build long-term customer relationships to encourage repeat purchases and referrals.
• Handle customer enquiries professionally throughout the sales process.

3. Business Development

• Source and develop new sales opportunities through exhibitions, roadshows, networking events and customer visits.
• Build relationships with interior designers, contractors, architects, developers and project owners.
• Generate qualified leads and follow up proactively to secure new projects and sales.
• Represent the company during exhibitions and promotional events.

4. Sales Coordination & Administration

• Prepare quotations, proposals and product samples.
• Coordinate with operations, warehouse and production teams to ensure smooth order fulfilment and installation.
• Follow up on project progress, customer orders and outstanding matters.
• Maintain accurate customer records, quotations and sales documentation.

5. Customer Service

• Respond promptly to customer enquiries.
• Handle customer feedback and resolve issues professionally.
• Escalate complex cases to management where appropriate.
• Ensure excellent customer satisfaction throughout the buying journey.

6. Sales Performance

Achieve monthly sales targets from:

• Livestream sales
• Showroom sales
• Outside sales
• Business development activities

• Maintain a healthy sales pipeline.
• Submit regular reports on sales performance, leads and business opportunities.
• Contribute towards overall team revenue objectives.

Requirements

• Diploma or Degree in Business, Sales, Marketing, Interior Design or related discipline.
• Minimum 2–3 years of experience in sales, livestream selling, retail sales, showroom sales or business development.
• Confident and comfortable speaking in front of a camera and live audience.
• Strong communication, presentation and negotiation skills.
• Sales-driven with excellent customer service mindset.
• Able to work independently while contributing as part of a team.
• Basic proficiency in Microsoft Office and online sales platforms.
• Willing to work weekends and public holidays for livestreams, exhibitions, roadshows and promotional events.

Preferred Skills

• Experience hosting TikTok Live or other livestream platforms.
• Experience in showroom or retail sales.
• Experience in building materials, home improvement, interior design or related industries.
• Familiarity with CRM or sales management systems.