Sales & Merchandising Executive

The Sales Executive is the face of our brand at key retail partners, responsible for driving consumer sales of our baby products portfolio — including strollers, car seats, carriers, and sterilizers. This role combines frontline sales engagement with hands-on merchandising, ensuring both outstanding customer experience and strong in-store brand presence at outlets such as Takashimaya, Motherswork, and other key retail partners.

Responsibilities

1. Sales & Customer Engagement

• Actively promote and demonstrate baby products (strollers, car seats, carriers, sterilizers, and accessories) to consumers at assigned retail locations.
• Engage walk-in customers with in-depth product knowledge, understanding their needs and guiding them towards the right purchase decisions.
• Achieve monthly and quarterly individual sales targets
• Upsell and cross-sell complementary products to maximise basket size per transaction.
• Build lasting rapport with repeat customers and new parents to foster brand loyalty and encourage referrals.
• Represent the brand professionally at all times, maintaining a positive and engaging presence on the sales floor.
• Assist in organising and executing in-store product demonstrations, promotional events, and roadshows as required.
• Gather and relay consumer feedback, product enquiries, and competitor observations to the team.

2. Merchandising & Store Standards

• Monitor and replenish stock levels at point-of-sale to minimise out-of-stock situations and ensure product availability at all times.
• Ensure all product displays are maintained in accordance with the company's Visual Merchandising (VM) guidelines and brand standards.
• Set up, maintain, and dismantle promotional displays, seasonal campaign materials, and in-store fixtures.
• Conduct routine checks on product condition, pricing labels, and promotional signage to ensure accuracy and compliance.
• Coordinate with internal logistics and the retail store team for timely stock replenishment and delivery scheduling.
• Report fast-moving and slow-moving SKUs, stock discrepancies, and display issues promptly.

3. Retail Account & Operations Support

• Maintain strong day-to-day working relationships with store managers, floor supervisors, and retail partners at assigned outlets.
• Submit accurate daily/weekly sales reports, stock reports, and footfall observations to the team in a timely manner.
• Flag competitor activities, pricing gaps, and emerging consumer trends observed on the floor to support business planning.
• Support new store openings, product launches, and pop-up events as directed.
• Ensure full compliance with retailer SOPs, housekeeping standards, and company operational policies.
• Assist the Key Account team with administrative tasks such as compiling sales data, preparing simple reports, and coordinating store-level logistics.

4. Product Knowledge & Brand Representation

• Maintain current, comprehensive knowledge of the full product portfolio including safety certifications, key features, USPs, and target customer profiles.
• Attend all scheduled product training sessions, sales briefings, and team meetings.
• Serve as a knowledgeable and credible brand ambassador, confidently addressing technical and safety-related product queries from consumers and retail partners.
• Stay updated on competitor products, industry trends, and new category developments relevant to the baby and maternity market.

Competencies Functional

Sales & Customer Focus

• Demonstrated ability to engage consumers effectively on a retail floor and convert interest into sales.
• Customer-centric mindset with strong active listening skills to match products to customer needs.
• Comfortable handling objections, enquiries, and product comparisons with confidence.

Merchandising & Operational Diligence

• Attention to detail in maintaining VM standards, stock levels, and store compliance.
• Ability to manage multiple tasks across sales and merchandising duties simultaneously.

Communication & Interpersonal Skills

• Strong verbal communication skills with the ability to engage diverse customer profiles including first-time parents, grandparents, and expatriates.
• Team player who collaborates effectively with store teams, internal departments, and retail partners.

Drive & Accountability

• Self-motivated and results-driven, with the ability to work independently at store locations without close supervision.
• Takes ownership of personal sales targets and outlet KPIs.
• Proactive in identifying and escalating issues related to stock, display, or competitor activity.

Qualifications & Requirements

• Minimum Diploma from a recognised Polytechnic or equivalent; relevant retail or sales-related coursework is an advantage.
• 1–2 years of experience in a retail sales, promoter, or frontline customer service role.
• Prior experience in baby, mother & child, lifestyle, or consumer electronics products is highly preferred.
• Familiarity with key Singapore retail environments (department stores, specialty baby retailers) is a plus.
• Comfortable working retail hours including weekends and public holidays (peak trading periods).
• Physically able to perform merchandising duties including lifting, arranging, and repositioning product displays.
• Basic proficiency in MS Office or mobile reporting tools for daily sales and stock submissions.
• Bilingual ability (English and Mandarin) is advantageous for engaging a wider customer base.
• Primarily based at designated retail outlets; may be required to rotate across multiple locations.
• 5-day work week on a rostered schedule inclusive of weekends and public holidays.
• Smart casual dress code as per retail partner requirements.
• Physical requirements include standing for extended periods and handling display stock.