Sales Director

WE ARE HIRING

Head of Sales & Business Development

Salary: From SGD $10,000 per month

Location: Macpherson / Tai Seng, Singapore

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About HDDoor

HDDoor is one of Singapore’s leading specialists in premium doors, digital locks, gates and smart home solutions.

We are looking for an experienced commercial leader to join our management team and drive the next phase of business growth.

This is not a traditional sales manager role.

We are looking for someone who can build people, improve systems, increase revenue and lead the entire commercial operation of the company.

The successful candidate will work directly with the Managing Director to develop business strategies, improve sales performance and expand the company into new markets.

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Your Mission

Your mission is simple.

Build a high-performing sales organisation that consistently increases revenue, profitability and customer satisfaction while developing scalable systems that support long-term business growth.

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Key Responsibilities

Leadership & Team Management

• Lead, coach and manage the entire retail sales team.

• Recruit, train and develop high-performing sales consultants.

• Build a strong sales culture focused on customer experience and accountability.

• Conduct regular performance reviews and coaching sessions.

• Develop future sales leaders within the company.

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Sales Strategy

• Develop and execute company-wide sales strategies.

• Set monthly, quarterly and annual sales targets.

• Improve sales conversion rates.

• Increase average order value.

• Develop upselling and cross-selling strategies.

• Create promotional campaigns together with the marketing team.

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Business Development

• Develop partnerships with interior designers, developers, contractors and architects.

• Expand corporate and B2B sales channels.

• Identify new market opportunities.

• Explore new products and business categories.

• Support regional business expansion where applicable.

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Commercial Growth

• Drive overall company revenue growth.

• Monitor sales performance and profitability.

• Improve gross profit margins.

• Analyse customer buying behaviour.

• Recommend pricing strategies.

• Review competitors and market trends.

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Sales Operations

• Develop and improve sales SOPs.

• Optimise CRM workflows.

• Improve lead response time.

• Improve follow-up systems.

• Increase conversion rates from enquiries to sales.

• Build dashboards and reporting systems.

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Customer Experience

• Maintain excellent showroom experience.

• Monitor customer satisfaction.

• Resolve escalated customer issues.

• Improve Google Review ratings.

• Develop customer loyalty programmes.

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Marketing Collaboration

• Work closely with the marketing team.

• Improve marketing ROI.

• Analyse campaign performance.

• Improve lead quality.

• Ensure marketing efforts translate into measurable sales.

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Business Intelligence

• Produce weekly and monthly management reports.

• Analyse KPIs.

• Forecast sales performance.

• Recommend business improvements.

• Present growth strategies directly to Management.

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Requirements

• Bachelor’s Degree in Business, Marketing or related discipline.

• Minimum 8 years of sales experience.

• Minimum 5 years managing retail or commercial sales teams.

• Proven track record of growing revenue.

• Strong leadership and coaching abilities.

• Excellent business acumen.

• Strong analytical mindset.

• Excellent negotiation and presentation skills.

• Experience building teams and systems.

• Experience in CRM and sales process optimisation.

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Preferred Industry Experience

Experience in one or more of the following industries will be an advantage:

• Doors

• Digital Locks

• Home Improvement

• Building Materials

• Construction

• Interior Design

• Furniture

• Smart Home Products

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Key Performance Indicators (KPIs)

The successful candidate will be responsible for:

• Monthly Sales Revenue

• Gross Profit

• Sales Conversion Rate

• Average Order Value

• Sales Team Performance

• Customer Satisfaction

• Google Review Rating

• Marketing ROI

• Staff Development

• CRM Performance

• New Business Development

• Strategic Partnerships

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What Success Looks Like

Within your first 12 months, you are expected to:

• Build a stronger and more accountable sales team.

• Increase company sales revenue.

• Improve sales conversion and customer satisfaction.

• Establish clear sales SOPs and KPIs.

• Strengthen relationships with key business partners.

• Create a scalable sales organisation ready for future expansion.

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What We Offer

• Salary from SGD $10,000 per month

• Performance Bonus

• Annual Performance Bonus

• Profit Sharing Opportunities (for outstanding performers)

• Career progression into senior leadership

• Opportunity to work directly with the Managing Director

• A key role in shaping the future growth of the company

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Why Join HDDoor?

We believe great companies are built by great people.

If you are passionate about leadership, business growth and building high-performing teams, and you want to make a real impact in a fast-growing company, we would love to hear from you.

Join us and be part of building one of Singapore’s leading home improvement brands.