Sales Executive

Company Overview

WHISTLER WINE & SPIRITS PTE LTD specializes in distributing a diverse portfolio of wines, spirits, sake, beer, and other alcoholic beverages, serving on-trade and off-trade customers with a focus on business growth and customer satisfaction.

Job Summary

Drive sales growth by managing and expanding customer accounts, developing new business opportunities, and executing targeted promotional activities within the alcoholic beverage sector.

Responsibilities

• Manage and expand existing customer accounts by identifying and developing new business opportunities to increase sales revenue.
• Build and sustain strong, long-term relationships with customers across on-trade and off-trade channels to enhance customer loyalty and retention.
• Promote the company’s portfolio of wines, spirits, sake, beer, and other alcoholic beverages to customers and prospects to increase product awareness and sales.
• Prepare and deliver tailored sales proposals, quotations, promotional plans, and product recommendations that meet customer needs and drive business growth.
• Plan, coordinate, and execute sales and promotional activities such as product tastings, trade events, and brand activation programs to engage customers and boost brand presence.
• Develop business opportunities within the on-trade sector, including hotels, restaurants, bars, cafés, clubs, and hospitality establishments to expand market reach.
• Monitor market trends, competitor activities, and customer feedback to provide timely and actionable market intelligence to management.
• Achieve assigned sales targets, distribution objectives, and business development goals through effective sales strategies and execution.
• Maintain accurate sales records, customer visit reports, order tracking, and monthly sales performance reports to ensure data integrity and informed decision-making.
• Collaborate closely with internal teams to ensure smooth order processing, inventory availability, and high levels of customer satisfaction.

Required competencies and certifications

• Diploma or Degree in Business, Marketing, Hospitality Management, or a related field.
• Minimum 1–2 years of sales experience, preferably in the alcoholic beverage, FMCG, hospitality, or food service industry.
• Strong interpersonal, communication, presentation, and negotiation skills demonstrated through effective customer engagement and sales outcomes.
• Self-driven and results-oriented with the ability to work independently in a fast-paced environment.
• Strong organisational and time management skills with attention to detail.

Preferred competencies and qualifications

• Proven experience managing on-trade accounts, including hotels, restaurants, bars, and cafés.
• Knowledge and passion for wines, spirits, sake, beer, or other alcoholic beverages.