Sales Executive – HORECA (Hotels, Restaurants & Cafes)

We are looking for a driven Sales Executive to develop and grow our presence in the HORECA (Hotel, Restaurant, Cafe & Catering) segment across Singapore. This is a field-based role with a work-from-home arrangement – you'll spend most of your time visiting customers on-site, with periodic visits to the office for meetings with management. If you enjoy building relationships with F&B and hospitality operators and are motivated by commission-driven earnings, we'd love to hear from you.

Key Responsibilities

•    Identify, approach and develop new customers within theHORECA segment – hotels, restaurants, cafes, bars and catering companies across Singapore.

•    Manage and grow relationships with existing HORECA accounts, acting as the main point of contact.

•    Conduct regular in-person customer visits to present products/services, understand customer needs and close sales.

•    Achieve monthly and quarterly sales targets and KPIs.

•    Prepare quotations and proposals, follow up on orders, and coordinate with internal teams to ensure timely delivery.

•    Gather market intelligence on competitor activity, pricing and industry trends within the HORECA space.

•    Respond promptly to customer inquiries and resolve issues or complaints professionally.

•    Maintain accurate records of sales activity, customer visits and pipeline status.

Attend periodic in-office meetings with management for planning, reporting and coordination

Requirements

•    1–2 years of sales experience; experience in HORECA,F&B, or FMCG distribution is a strong advantage.

•    Strong communication and interpersonal skills, with the ability to build rapport with restaurant/hotel owners, chefs and procurement staff.

•    Self-motivated and disciplined, with the ability to work independently in a remote, field-based role.

•    Comfortable with frequent travel around Singapore to visit customers.

•    Basic proficiency in MS Office, Excel and Microsoft 365

•    Singapore Citizen, PR, or Malaysian

Work Arrangement

This role is primarily work-from-home. You will spend the majority of your time visiting HORECA customers on-site across Singapore, with occasional visits to the office required for meetings and coordination with management.

What We Offer

•    Basic salary up to SGD $3,000 per month.

•    Travel allowance to support customer visits.

•    Attractive sales commission with uncapped earning potential.

•    Flexible work-from-home arrangement with autonomy over your daily schedule.

•    Opportunity to grow within the F&B / HORECA distribution industry.