Sales Manager (Exhibitions /MICE/ Event)

Job Description

Business Development

• Proactively identify and secure new MICE business opportunities through cold calling, social selling, and industry networking.

• Represent company at local and international trade shows to build a robust pipeline of leads.

• Drive revenue targets by identifying untapped industries and niche markets.

Account Management

• Cultivate and maintain long-term strategic relationships with corporate clients, PCOs (Professional Conference Organisers), events & brand agencies across all industries

• Act as a dedicated consultant for returning clients to ensure their evolving needs are met.

Proposal & Contract Management

• Craft compelling, tailored proposals that highlight the unique heritage value of company

• Lead site inspections that "wow" potential clients, showcasing the versatility of the venue.

• Negotiate contracts and pricing to maximize profitability while ensuring client satisfaction.

Operational Excellence

• Collaborate closely with internal operation teams and event organisers to bridge the gap between sales promises and event execution.

• Ensure a seamless handover of event details to ensure high-quality service delivery on-site.

Market Intelligence & Reporting

• Monitor competitor activities and MICE trends to keep our offerings competitive.

• Maintain meticulous records of sales activities, leads, and client data within our Sales tracker.

Job Requirements

• Minimum 3 years of proven sales experience, specifically within the MICE, Venue, or Hospitality sectors.

• Diploma or bachelor’s degree in business, Marketing, Hospitality Management, or a related field

• Proficiency in Microsoft Office Suite

• Strong negotiation and "closing" skills.

• Excellent interpersonal and communication skills (written and verbal).

• Ability to think creatively to transform a heritage space into a client’s vision.

• High level of autonomy, resilience, and a passion for the events industry.

HOW TO APPLY:

Interested applicants, kindly send your resume in MS WORD format or please click on “Apply Now”.

We regret only shortlisted candidates will be notified.

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