Sales Manager (India Beedi Market)

[Job ID: 1646715]

Responsibilities:

• Recruit, build, and manage a field sales team across key beedi-producing regions in India
• Establish KPIs and performance standards; monitor visits, sample distribution, and conversion targets
• Oversee daily team operations, including coaching, performance reviews, and motivation
• Lead market outreach to beedi manufacturers, including formal factories and small-scale producers
• Build and maintain relationships with key industry intermediaries to expand market access
• Manage key client accounts; identify needs and coordinate internal resources to deliver solutions
• Conduct on-the-ground market research on competitors, pricing, customer behavior, and regulatory developments
• Provide market insights and support strategic adjustments to pricing and go-to-market approach
• Act as liaison between headquarters and the India team to ensure alignment and execution
• Facilitate cross-border communication and resolve operational or cultural challenges

Requirements:

• Bachelor's degree or diploma in a relevant field
• Minimum 8 years of B2B sales or business development experience, including at least 3 years in team management
• Strong understanding of Indian business culture, particularly in traditional industries (e.g., FMCG, tobacco, agro-processing)
• Experience building a sales team from scratch or managing a regional team of at least 4 members
• Proven track record working with SMEs, family-owned businesses, or traditional industry clients
• Ability to travel frequently between Singapore and India for business purposes

[Advantage]

• Experience in tobacco, flavors & fragrances, or FMCG raw materials industry is an added advantage
• Experience setting up and scaling a field sales team in India is an added advantage
• Existing network within the Indian beedi industry or related FMCG sectors is an added advantage

We regret that only shortlisted candidates will be notified. However, rest assured that all applications will be updated to our resume bank for future opportunities.

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