Sales Manager/ Sales Director

Singapore Food Services Pte Ltd  is the latest venture under The Plattering Co. Pte Ltd, known for its beautiful grazing tables and creative catering buffet setup displays, sharing platters, bowls and bentos and unique catering setups. Singapore Food Services Pte Ltd aims to deliver innovative and delightful halal catering solutions, building upon the legacy of excellence established by The Plattering Co. Pte Ltd

As we continue to expand, we are seeking a dynamic and results-driven Catering Sales Manager to lead and grow our catering sales for both halal and non-halal brands. This role is responsible for generating new business, leading the sales team, maintaining client relationships, and ensuring that all events reflect the highest standards of service and cultural sensitivity. The ideal candidate will have a strong background in food & beverage sales, excellent interpersonal skills, and an understanding of dietary requirements and cultural considerations related to halal catering.

Key Responsibilities:

Sales & Business Development:

• Develop and execute sales strategies to grow halal and non-halal catering services.

• Identify and pursue new business opportunities through networking, cold calling, online platforms, and industry events.

• Build strong relationships with corporate clients, event planners, religious organizations, wedding clients, and other key markets.

• Prepare and present customized proposals and catering packages based on client needs and budget.

• Keep abreast of tender opportunities, plan and submit proposals. 

• Work closely with the marketing team to support marketing campaigns.

Client Management:

• Act as the main point of contact for clients from initial inquiry through to post-event follow-up.

• Ensure clear communication with clients regarding dietary needs, cultural preferences, and service expectations.

• Coordinate tastings, site visits, and meetings as required.

• Build rapport with clients to grow long term business.

Event Coordination & Support:

• Work closely with operations, kitchen, and logistics teams to ensure client requirements are accurately executed.

• Provide detailed event orders and timelines to internal teams for smooth service delivery.

• Attend events as needed to oversee execution and ensure client satisfaction.

People Management, Reporting & Administration:

• Oversee sales administration, ensuring smooth sales operations. 

• Oversee sales team’s performance and drive sales for sales targets to be met.

• Maintain accurate sales records, client databases, and forecasting reports.

• Report sales performance to the Management

• Meet or exceed monthly and annual sales targets.

Qualifications:

• Minimum 3 years of experience in catering or hospitality sales, with experience in both halal and non-halal segments preferred.

• Strong understanding of halal food practices and sensitivity to cultural and religious requirements.

• Excellent communication, negotiation, and customer service skills.

• Proven track record of meeting or exceeding sales targets.

• Proficient in CRM systems, Microsoft Office Suite, and event management software.

• Ability to work flexible hours including evenings and weekends, depending on event schedules.