Senior Sales Executive

Key Responsibilities:

1. Sales & Account Growth

• Drive frontline direct sales across General Trade retail channels, including minimarts, provision shops, schools, and canteens.
• Actively sell in new SKUs, process orders, and achieve monthly sales targets.
• Provide excellent customer service and maintain strong rapport with outlet owners to secure customer loyalty.

2. In-Store Execution & Merchandising

• Distribute, display, and merchandise products in chillers and on shelves, maintaining high brand visibility.
• Execute promotional activities, set up point-of-sales materials (POSM), and conduct product exchanges.

3. Collections & Financial Administration

• Take full responsibility for outlet accounts receivable (AR), ensuring prompt payments and collections.
• Prepare and submit daily sales reports and cash collection summaries accurately.

4. Market Intelligence & Support

• Monitor and provide market intel regarding competitor pricing, promotions, and activities.
• Support business operations by addressing pricing errors, handling market returns, and troubleshooting out-of-stock situations.

5. Logistics & Fleet Maintenance

• Maintain the assigned company vehicle in a clean and fully functional working condition.

Job Requirements:

• Education: Minimum GCE "O" or "N" Level certificate.
• Experience: 2 years prior experience in a sales role for FMCG General Trade in the beverage category.
• Licensing: Possess a valid Singapore Class 3 driving license.
• Physical Capability: Physically fit and able to lift bulk products for daily restocking.
• Skills: Strong communication and customer service skills, with the ability to work independently.