Senior Sales Operation Executive / Assistant Sales Operation Manager

Key Responsibilities

Sales Team Management

• Lead, manage, and supervise the field sales team, including merchandisers and sales representatives, to ensure strong performance and accountability.

• Plan and optimize routing schedules to maximize market coverage and productivity.

• Conduct regular field visits to monitor execution standards, service levels, and team performance.

• Coach and develop team members to strengthen capabilities, identify performance gaps, and implement improvement plans.

• Work closely with the reporting manager to develop KPIs and performance tracking mechanisms across different operational roles.

• Manage sales incentives and commission schemes to motivate and drive results.

Trade Management

• Build and maintain strong working relationships with key modern trade retailers such as FairPrice, Cold Storage, Giant, and 7-Eleven at both store and area levels.

• Ensure effective execution and retailer support for promotions and campaigns.

• Gather structured feedback from the field team on trade activations, assess effectiveness, and recommend improvements for future initiatives.

• Lead negotiations for space-buy renewals and new product placements.

Logistics & Supply Chain Coordination

• Coordinate with retailer inventory planners to ensure optimal stock levels across all brands and alignment with promotional plans.

• Work closely with warehouses and retailers’ distribution centres to ensure timely delivery of goods.

Cross-Functional Collaboration

• Collaborate closely with Key Account and Trade Marketing teams to ensure high standards of execution for trade activities, 4Ps strategies, and agency brand initiatives across modern trade retailers.

• Share timely trade insights and planogram updates to support Key Account and Trade Marketing teams in strategy adjustments and retailer negotiations.

Requirements

• Diploma in Business, Sales & Marketing, or a related discipline.

• Min. 4 years of sales experience in the FMCG industry.

• Proven track record in managing and leading field sales teams.

• Strong leadership, people management, and coaching skills.

• Excellent communication and stakeholder management capabilities.

• Solid understanding of modern trade operations and retail execution.

• Strong planning, coordination, and problem-solving skills.

• Proficient in Microsoft Office applications.

• Possession of own vehicle is preferred for field visit