DIRECTOR-GENERAL

Key Responsibilities

1. Commercial Strategy & Business Development

1a) Develop and execute comprehensive commercial strategies to achieve revenue and profitability targets for the Singapore market and regional export channel
1b) Identify new business opportunities, including new product categories, market segments, and distribution channels
1c) Lead negotiations with key suppliers (both local and international) to secure favorable trading terms, exclusive distribution rights, and strategic partnerships

2. Supply Chain & Operations Optimization

2a) Collaborate with supply chain and logistics teams to ensure optimal inventory levels and efficient distribution
2b) Forecast demand and manage stock allocation across channels to minimize stock-outs and excess inventory
2c) Oversee trade terms and credit management with customers and suppliers

3. Financial & Performance Management

3a) Own the P&L for assigned categories or channels, ensuring sustainable margin management
3b) Prepare and present regular performance reports, market insights, and strategic recommendations to the board and senior management
3c) Monitor competitive landscape, pricing trends, and consumer behavior to inform commercial decisions

Qualifications & Experience

Education

Bachelor's degree in Business, Marketing, Economics, or related field; MBA preferred

Experience

Minimum 10 years of progressive commercial experience in consumer goods trading or related industries

Proven track record of driving double-digit revenue growth and managing large P&Ls (>SGD 20 million)

Deep understanding of the Singapore retail landscape (both modern and general trade) and regional export markets (Southeast Asia)

Strong network with major retailers, wholesalers, and industry stakeholders

Skills & Competencies

Exceptional negotiation and relationship management skills

Strategic thinker with strong analytical and commercial acumen

Excellent leadership, communication, and presentation skills

Fluency in English required; Mandarin or other regional languages highly valued

Personal Attributes

Results-driven and entrepreneurial mindset

High integrity and ethical standards

Resilient and adaptable in a fast-paced trading environment

Collaborative leader who can influence cross-functional teams