Wholesale Sales Manager

People People Brewing Co. is an independent Singapore craft brewery building a members-led taproom and a curated wholesale book across the on- and off-trade. We hold the exclusive craft beer mandate at Resorts World Sentosa and are scaling toward 3,000 HL of annual capacity. The culture is community-first, quality-obsessed, and built on the belief that great beer deserves great storytelling.

Key Responsibilities:

● Identify and acquire new wholesale accounts across bars, restaurants, hotels, casinos, specialty retailers, bottle shops, resellers, and contract brewing opportunities.

● Build and maintain an active sales pipeline with clear follow-ups and opportunities.

● Manage and grow existing wholesale accounts through regular communication, reviews, upselling, tap rotation, and range-extension opportunities.

● Conduct staff training, beer tastings, beer-pairing sessions, brand introductions, and product briefings for trade partners.

● Represent People People Brewing Co. at account visits, trade events, tastings, activations, and other sales

opportunities.

● Work within approved pricing structures and negotiate trade terms that support both growth and margin discipline.

● Maintain accurate sales records, account information, sales forecasts, and wholesale pipeline updates.

● Work closely with the brewery and management team to support production planning, product availability, and wholesale growth.

What We Are Looking For:

● 3 to 5 years of experience in craft beer distribution, beverage sales, wholesale sales, F&B sales, or a related role in Singapore.

● Existing trade relationships within bars, restaurants, hotels, F&B groups, retailers, bottle shops, or beverage distribution channels will be highly advantageous.

● Strong understanding of sales, account management, pricing, margins, trade terms, and commercial negotiation.

● Good knowledge of craft beer, beer styles, brewing, or beverage trends.

● Comfortable conducting product training, tastings, and customer education sessions.

● Self-motivated, independent, and able to manage your own sales pipeline.

● Strong communication and relationship-building skills.

● Resilient, proactive, and comfortable working in a field-based sales role.

● Cicerone certification or equivalent beer knowledge will be an advantage but is not required.

● A valid driving licence will be an advantage.

What We Offer:

● Competitive base salary.

● Stackable hectolitre-volume sales bonus.

● Transport reimbursement and entertainment allowance.

● Opportunity to help build and grow a new independent craft brewery in Singapore.

● A hands-on role in a small, founder-led team where your input can shape what we brew, who we sell to, and how we grow.