Content Strategist - AI

Job Responsibilities:

Content Strategy:

• Develop and own a content strategy that supports the goals of building a strong data and analytics culture across the CUSTOMER, ensuring content is purposeful, audience-centred, and aligned with organisational priorities.

• Define and maintain the content calendar, mapping content themes and formats to key community milestones, campaigns, and learning objectives.

• Conduct audience research and needs analysis to inform content direction, ensuring materials resonate with the CUSTOMER officers at varying levels of Data & AI familiarity.

• Establish content standards, guidelines, and a consistent editorial voice across all channels and formats.

• Measure and evaluate content performance using engagement metrics, iterating on the strategy based on data-driven insights.

• Stay abreast of industry trends in content strategy, data literacy communications, and internal communications best practices, applying relevant learnings to the community's content approach.

Job Requirements:

• A degree or equivalent in Business, Marketing, Communications, Visual Communications, Communications Design, Public Relations, or a related field.

• At least 4 years of experience in content strategy, engagement management, and/or change management is preferred

• Demonstrated ability to develop and execute content strategies, with a portfolio of work that shows clear thinking about audience, purpose, and impact.

• Proven ability to manage multi-stakeholder events such as hackathons, conferences, or large-scale community programmes.

• Exceptional verbal and written communication skills

• Proven track record in executing and delivering results in a structured, organised manner.

• A detail-oriented self-starter and quick learner with excellent organisational skills.

• Familiarity with digital marketing tools, content management systems, analytics platforms, and social media.

• An eye for design and proficiency in Canva Pro, Adobe Creative Suite (Photoshop, Illustrator, InDesign), or equivalent tools such as GIMP, Inkscape, or Scribus is a plus.

• Knowledge of data science, artificial intelligence, and/or data governance is a plus. 
  

  
  Working Location : Central
  

  **We regret to inform that only shortlisted candidates will be notified. Personal data collected will be used for recruitment purposes**