Creative Funnel & Performance Marketer

Responsibilities:

• Generate marketing ideas and run performance-focused campaigns across platforms such as Meta Ads and Google Ads.
• Design, test, and refine conversion paths, including experiments on advertisements, web pages, and sales funnels to improve advertising efficiency and returns.
• Transform product offers and strategic concepts into strong messaging angles that capture interest and drive conversions.
• Produce conversion-oriented copy for various formats including ads, video scripts, landing pages, email campaigns, and sales materials.
• Develop ideas for video-based advertising content and coordinate with editors through scripting, visual direction, and post-production guidance.
• Create structured briefs for design teams to support the production of digital creatives, landing pages, and marketing visuals.
• Collaborate with content teams to build lead generation resources such as guides, reports, and educational materials.
• Apply generative AI tools to improve speed and efficiency in brainstorming, writing, and asset creation.
• Stay updated on evolving advertising channels, creative techniques, and digital marketing trends to continuously improve campaign performance.

Requirements:

• Diploma or Degree in Marketing, Communications, or related field.
• 1 - 3 years’ experience in digital, advertising, or performance marketing will be considered.
• Strong copywriting ability across multiple formats including ads, landing pages, and email campaigns.
• Experience in building funnels and crafting effective marketing angles that drive conversions.
• Creative and idea-driven mindset with the ability to translate concepts into compelling messaging.
• Experience in generative AI prompting, Meta/Google Ads, ClickFunnels, HubSpot, Adobe design tools, and video editing will be an advantage.
• Strong interest in financial markets, investing, or trading will be an advantage.

Interested candidates who wish to apply for the advertised position, please send in your resume to [email protected]

EA License No: 13C6305

Reg. No.: R24120209 (GAN CHYE SHEN)

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