Creative Strategist, APAC team

In this role, you will apply AI-driven approaches to transform how we develop marketing strategies? As a Creative Strategist, you'll have the opportunity to harness the power of AI to transform the way we approach marketing. From tapping into insights through Large Language Models (LLMs) to ideating with tools like Meta AI, and producing content that resonates with our audience, AI is transforming marketing workflows.

We're not just building campaigns, we're building systems of ideas that feed our auction and maximize our discovery engine. This means we make the most out of our complex platform ecosystem and deliver results that truly drive business growth.

As a member of our Creative Shop APAC team, you'll be part of a group of creatives who consistently manage complex challenges and leverage AI to push the boundaries of what's possible in marketing. You'll have the opportunity to work on high-profile campaigns for some of the world's most exciting brands, and to develop innovative strategies that drive performance, build brand awareness, and ultimately, drive business results.

If you're excited about the intersection of creativity and technology, and want to be part of a team that's shaping how marketing leverages AI, we encourage you to apply. In this role, you will help develop AI-driven creative strategies that deliver measurable business results.

Responsibilities

• Set creative vision and build strategic plans that prioritize the biggest opportunities for business results for both clients and Meta
• Build crucial relationships and influence with client teams across sales, creative, and agency - that positions Meta for success with large scale companies
• Build creative solutions that inspire, influence and drive client action
• Operationalize creative data, metrics and insights driven approach that identifies the right creative challenges and blockers, tracks progress, and delivers long term sustainable progress
• Coordinate and align multiple internal cross-functional partnerships that navigate different goals and enable collaborative success
• Learn fast to quickly decode and deploy emerging experiences at the speed of Meta technology
• Identify client’s creative challenges and developing, deploying and scaling effective ideas and solutions

Minimum Qualifications

• 7+ years of creative experience in brand and performance marketing/advertising: gained from working at creative teams, or non-traditional content creators
• Experience identifying, scoping, and implementing business-centered solutions, including experience with short-form video and creator marketing across multiple industry categories
• Experience in creative ideas for paid social media: portfolio of social media campaigns required
• Experience influencing C-level clients and agencies
• Knowledge of AI solutions and tools for marketing and advertising
• Hands-on experience building persuasive presentations, mockups and videos

Preferred Qualifications

• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Data fluency – experience working directly with data dashboards to extract insights
• Experience in marketing and business in the APAC markets
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Understanding of measurement and willingness to learn new tools

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.