Digital Marketing Manager, Global Expansion

Job summary
SNKRDUNK is the premier online marketplace for sneakers, streetwear, trading cards, and more in Japan. They are expanding internationally and launching a branch in Singapore. They are looking for a Digital Marketing Manager to increase awareness and user engagement in countries outside Japan.
Job seniority: mid-to-senior level
Responsibilities
• Develop and execute digital marketing strategies to enhance brand awareness and user acquisition globally. • Plan and manage advertising campaigns on digital platforms such as Google (Shopping, Search), Facebook/Instagram, and other relevant channels. • Collaborate on creative planning, direction, and production of banners, landing pages, and other promotional materials. • Analyze data to inform marketing strategies, and experience with SQL for data analysis is a plus. • Work closely with the product management team for web services and app development. • Integrate online and offline marketing strategies for effective global expansion.
Requirements
• 5+ years of marketing experience in a business operating consumer services (toC) or at an advertising agency. • Proven experience in significantly improving KPIs through marketing efforts. • Experience in advertising operations for web and app platforms. • Web: Google Shopping Ads (P-MAX), Google Search Ads, Facebook/Instagram. • App: Google Ads, Apple Search Ads, Facebook/Instagram, Twitter, Pinterest, TikTok. • Involvement in the planning, direction, and production of creatives such as banners and landing pages. • Experience in operating listing ads, display ads/DSP, and social ads. • Planning experience in promotion strategies. • Experience in analyzing data for marketing strategy development. • Experience with SQL or similar tools for data analysis.
Key Skills Needed
• Digital marketing • Advertising operations • Data analysis • Web and app advertising platforms • Creative planning and direction • Integrated marketing