Digital Marketing Strategist

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song

Join Accenture and help transform leading organizations and communities around the world. The sheer scale of our capabilities and client engagements and the way we collaborate, operate and deliver value provides an unparalleled opportunity to grow and advance. Choose Accenture, and make delivering innovative work part of your extraordinary career.

The digital revolution is changing everything. It’s everywhere – transforming how we work and play. Are you reacting to the disruption each day or are you leading the way as a digital disrupter? Accenture Digital is driving these exciting changes and bringing them to life across 40 industries in more than 120 countries. At the forefront of digital, you’ll create it, own it and make it a reality for clients looking to better serve their connected customers and operate always-on enterprises. Join us and become an integral part of our experienced digital team with the credibility, expertise and insight clients depend on.

Accenture Digital is powered by three practices –Mobility, Interactive, and Analytics. As part of our Mobility practice, you’ll help clients deepen connections with consumers, employees, businesses and machines. Of the major digital technologies, mobility has risen to the top in terms of importance to organizations. Most surveyed now consider mobility among their top five priorities.

Job Summary:

The Digital and Marketing Strategist position is a key role in managing initial client business development interactions and engagements that lead to large-scale platform and managed services solutions. They will work closely with both our clients and our deep solution experts to define the appropriate digital strategy that leverage Accenture Interactive’s digital marketing assets and other leading / bleeding-edge concepts and technologies. Through detailed analyses and a keen understanding of the client situation, the Digital Marketing Strategist will help shape the journey towards agile intelligent marketing.

Key Responsibilities:

• Develop global digital marketing strategy for Accenture Interactive clients including performing rigorous analysis to identify potential value creating opportunities, creating the business case and developing the requirements to implement the strategy.
• Develop requirements to ensure that digital marketing vision and recommendation translate to (and leverage) Accenture Interactive assets, products and services.
• Lead client assessment portion of strategy engagements, develop cohesive conclusions and present key findings at the executive level.
• Provide strategy development and solution development to support new business activities and existing client relationships.

Job Requirements:

• This is a client-facing role, requires excellent communication skills along with a willingness to travel up to 80%.
• Digital Strategists: 5+ yrs of experience in:Digital Visionary
  C-suite presence
  Up to date on current and emerging digital and marketing trends
  Ability to direct Competitive assessment
  Ability to generate Customer experience insights
  Strategy formulation
  Lead Transformation management
  Roadmap and planning
  Analytics/Insight generation
• Digital Business Architects need the following:Digital Operating /governance model
  Organizational design
  Digital Process design
  Capability definition

Basic Qualifications:

• Minimum of Bachelors degree in related field.
• Minimum of 5 years digital marketing consulting experience.
• Prefer 4 - 5 years leading large scale strategy engagements.

Professional Qualifications:

• Core management consulting skills including:
  Workshop facilitation
  Client interviews / focus groups
  Strong verbal and written communication skills
• Client relationship skills and strong business development acumen.
• Ability to thrive in an ambiguous/start-up environment as the business develops and scales.
• Understanding of broader CMO agenda and how digital fits within the overall marketing scope.
• Experience with defining high level enterprise digital architectures and applying digital marketing and development best practices to support strategy recommendations.
• Experience partnering with advertising/marketing agencies a plus.
• Focus on one or more of the following industries:
  Retail
  Consumer-packaged Goods
  Travel & hospitality
  Auto & Industrials
  Communications & Hi-Tech
  Resources
  Financial Services (Insurance, Banking, Capital Mkts)
• Focus on one or both of:
  B2C
  B2B business models

Benefits:

• Entrepreneurial spirit and vision will be rewarded, and your success will fuel opportunities for career advancement.
• You’ll make a difference for some pretty impressive clients. Our Digital practice serves many of the Fortune Global 100 on high-profile projects.
• Opportunities to learn daily through training, assignments, and collaborating with experts across the company
• Access to leading-edge technology.
• Accenture offers our employees a “Total Rewards” package, which includes compensation and a range of market-relevant benefits and professional growth opportunities that recognize individual contributions and performance. We also offer a number of programs that help our employees balance a successful career with a healthy lifestyle involving family, friends and community.

All of our consulting professionals receive comprehensive training covering business acumen, technical and professional skills development. You’ll also have opportunities to hone your functional skills and expertise in an area of specialization. We offer a variety of formal and informal training programs at every level to help you acquire and build specialized skills faster. Learning takes place both on the job and through formal training conducted online, in the classroom, or in collaboration with teammates. The sheer variety of work we do, and the experience it offers, provide an unbeatable platform from which to build a career.

Accenture is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation, gender identity, or any other basis as protected by applicable law.