Ecommerce Lead

Fueling the business of fun.

Not just a game-changer, it’s a life-changer. Designed to deliver a superior guest experience, the software solutions platform is a complete integrated solution made to enable business owners to achieve greater operational efficiency while reducing costs and increasing profitability.

With Embed’s platform, a business (single or multi-location) has real-time visibility and control across the entire operation: a full range of games management, real-time prize inventory, from guest party planning and bookings via mobile to integrated point-of-sales, including bundles and upsell packages, self-recycling game card kiosks and so much more. And it is all interconnected.

We have offices across the globe: USA, EMEA, and Asia. With more than 1,000 customers and over 3,000 installations in 56 countries, we are equipped and ready to empower Family Entertainment businesses with direct sales, services, and support anytime, anywhere.

We are in the business of fun and no one takes fun more seriously than us, which is why we put our people at the heart of everything we do, and how we do it. Get inspired because no one’s having more fun than us.

Position Summary

The eCommerce Lead owns the strategy, platform performance, and commercial execution of the company's eCommerce, sitting within agency of the Solutions Group. The role partners with Procurement, Sales, Supply Chain, Finance, Marketing and Website Development to translate business objectives into eCommerce roadmaps, spanning platform architecture, product go-to-market, conversion optimization, and performance reporting, on the BigCommerce platform. This is a hands-on role: the successful candidate will be as comfortable in the day-to-day operational detail, including order management and customer service, as in strategy and roadmap. Reports to the Global Director of eCommerce. 

Key Responsibilities

eCommerce Strategy & Roadmap 

• Own the global eCommerce strategy and roadmap, aligning platform capability and campaign calendar with commercial and go-to-market objectives.
• Translate market research, competitive benchmarking, and customer insight into a prioritized initiative pipeline.
• Partner with Procurement, Sales, Supply Chain, Finance leadership to align eShop plans with wider business goals.

Platform Management & Technical Optimization

• Act as the primary liaison for offshore development vendors: managing scope, turnaround SLAs, QA/UAT sign-off, and escalation of defects or delivery risks.
• Own the configuration, performance, and ongoing optimization of the BigCommerce platform, including site architecture, UX/UI, and checkout flow.
• Manage the BigCommerce- NetSuite integrationto synchronize eCommerce orders, automation, lead capture, and customer support workflows.
• Own the eCommerce budget, forecasting, and platform-related KPIs; coordinate with website developers on issue resolution and enhancements.

Product Catalog & Inventory Governance 

• Govern product catalog integrity: listings, categories, attributes, pricing, and digital assets across all regions.
• Coordinate with Supply Chain and Operations to synchronize inventory data and flag availability risks that could impact fulfillment.
• Support end-to-end execution of product launches, promotions, and seasonal campaigns.

Conversion Rate Optimization & Customer Experience 

• Run CRO programs- A/B testing, funnel analysis, and UX enhancements, to lift conversion rate and average order value.
• Translate customer behavior and feedback into prioritized improvements to site usability, navigation, and the online shopping journey.

Analytics & Performance Reporting

• Build and maintain the eShop performance dashboard and scorecard for monthly business reviews.
• Track and report on revenue, conversion, traffic, and engagement KPIs, delivering insight-led recommendations to senior stakeholders.

Cross-Functional Enablement

• Act as the eCommerce point of contact for Sales, Supply Chain, Procurement, Marketing, and Website Development, ensuring functional alignment on initiatives and integrations.
• Deliver eCommerce enablement and training across regional stakeholders and related personnel.
• Foster a collaborative and high-performing team environment, promoting knowledge sharing and continuous improvement.

Required Skills and Experience

• Proven track record managing eCommerce operations, ideally on BigCommerce or an equivalent enterprise platform.
• Strong command of eCommerce financials: budgeting, forecasting, and KPI management.
• Experience coordinating with offshore or distributed website development teams, including remote sprint/ticket management and effective communication across time zones.
• Working knowledge of website development principles
• Experience with CRO methodology, including A/B testing and funnel optimization. Data-driven mindset with the ability to interpret analytics and convert insight into decisions.
• Excellent cross-functional collaboration and stakeholder management skills. Strong organizational and project management skills; able to manage multiple priorities in a fast-paced, deadline-driven environment. 
• Self-starter who operates effectively with minimal supervision and a can-do approach to problem-solving.
• Willingness to own day-to-day operational execution alongside strategic work; this is not a delegate-and-oversee role

What we offer

• Exposure to the fast-paced world of high-tech start-ups.
• Working with passionate, smart, and driven colleagues in a vibrant environment.
• Group Medical Insurance (Group Term Life, Group Hospital & Surgical, Group Outpatient Clinical, Group Outpatient Specialist, Group Dental)
• Paid time off to include vacation, sick, annual leave and Singapore statutory leave
• Robust Learning Management System for employee growth and development