Insights and Enablement Specialist

The Geo Insights and Enablement role serves as a critical bridge between global marketing operations and GEO Single Threaded Leaders, ensuring field sales leadership has clarity on marketing's strategy, measurement frameworks, and performance impact. Operating in deep partnership with Geo Marketing Leaders, this position ensures they are fully equipped with the insights, reporting, and strategic context needed to represent marketing effectively as the Single Threaded Leader(STL) in Geo Sales Leadership meetings in Weekly, monthly and quarterly business reviews. The role enables the Geo Marketing Leader, and owns performance reporting, and strategic synthesis for their assigned geography (EMEA, NAMER, APJ, or LATAM).

Key Responsibilities

• Enable understanding of marketing strategy and measurement: Translate global marketing strategy into clear narratives explaining marketing measurement framework, measurement methodologies, investment allocation logic, and the rationale behind coverage decisions—providing content and materials that Geo Marketing Leader can use to ensure sales leadership understands what marketing does, how it's measured, and why
• Deliver Geo/Area-level performance reporting and insights: Deliver comprehensive performance commentary and actionable insights to the Geo Leaders that make marketing's full impact visible, including pipeline results, key trends in activity.
• Partner deeply with Geo Marketing Leaders: Provide regular performance reports/summaries, and pre-built narratives that equip Geo Marketing Leaders to confidently represent marketing's complete picture in all Sales Leadership meetings and reviews
• Establish structured collaboration mechanisms: Build and maintain interlocks with Global Sales Operations, Area Sales Operations, and MSO teams—ensuring seamless information flow between central strategy and execution while joining existing processes rather than creating parallel structures.

Basic qualifications

• 7+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience developing and executing campaigns across a multitude of timezones and languages
• Experience that includes strong analytical skills, attention to detail, and effective communication abilities
• Experience using analytical, marketing, and productivity tools including Oracle Business Intelligence, Salesforce or other CRM tools, Microsoft OneNote and Microsoft SharePoint
• Experience developing customer relationships and influencing key decision-makers
• 7+ years of experience in marketing operations, sales operations, business intelligence, or strategy roles within enterprise technology or B2B organizations
• Proven experience building and delivering executive-level reporting with commentary and strategic recommendation

Preferred qualifications

• Experience driving direction and alignment with large cross-functional teams and agency partners
• Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
• Excellent communication and presentation skills, with ability to explain technical concepts to sales audiences in business-relevant terms
• Experience working across organizational boundaries, building collaborative mechanisms between central and regional teams in both marketing and sales organization
• Experience in marketing strategy and operations roles within large, matrixed organizations
• Familiarity with multi-touch attrition (MTA) models, marketing measurement frameworks and account-based marketing (ABM) strategies and segmentation approaches
• Previous experience in enablement or change management roles, particularly around new measurement frameworks or operating model transformations