Product Manager - Growth & Monetization

At Meta, we're shaping innovative experiences in service of giving people the power to build community and bring the world closer together. Our multidisciplinary product teams are creating new ways to help people connect, find communities and grow businesses. Together, we are committed to building innovative technologies — Facebook, Instagram, Messenger, WhatsApp, Workplace, Meta Quest and more — to serve billions of people around the globe.

Meta Product Managers work with cross functional teams of engineers, designers, data scientist and researchers to build products. The APAC Product team is responsible for defining a new model of building, launching, and scaling commercial solutions leveraging close proximity to markets and best-in-class partnerships with our business teams. This role will be responsible for driving new standalone consumer app exploration and growth, with effective cross-functional partnership, experience building 0->1 products, and skilled with agentic product development workflows.

Responsibilities

• Is the primary driver for identifying significant near and long-term opportunities in a large Product area, and driving product mission, strategies and roadmaps in the context of broader organizational strategies and goals
• Generate buy-in and drive consensus across organizations. Bring clarity and structure to ambiguous opportunities. Consistently demonstrate initiative and execute with limited oversight
• Critically evaluate when AI is (and isn't) the optimal solution at portfolio level, setting the standard for rigorous tradeoff analysis
• Translate AI capabilities into compelling, differentiated product visions that define market categories
• Champion AI-native strategies including comprehensive evals and data strategies that enable org-wide continuous improvement
• Drive product development with teams of engineers and designers, while maintaining team health
• Work closely with cross-functional teams to drive product mission, define product requirements, coordinate resources from other groups (design, legal, etc.), develop roadmaps, and guide the team through key milestones
• Reimagine workflows, responsibly using AI tools to transform team velocity and capability at organizational scale
• Foster a mindset of rapid experimentation and learning that becomes a competitive advantage
• Scale AI best practices (including responsible AI use), workflows, and artifacts across the organization so capability compounds exponentially
• Plan, initiate, and manage information technology projects for web-based products, applications, and platforms
• Orchestrate complex execution across multiple organizations by combining AI automation with strategic human oversight at scale
• Maximize efficiency in a constantly evolving environment where the process is fluid and creative solutions are the norm
• Use AI-enabled tools to build products—setting the standard for PM technical capability
• Interpret research and state-of-the-art learnings to design product strategy and apply rigorous logical reasoning at the frontier
• Demonstrate expert understanding of system/architecture trade-offs and how they impact user experience and business outcomes; lead strategic technical decisions with engineering leadership
• Integrate data, usability studies, research, and market analysis into product strategies and requirements to enhance user satisfaction and improve engineer productivity
• Express complex and technical concepts at the right altitude, choosing the right medium and level of detail for the audience (XFN partners, execs, engineering, etc.)
• Understand Meta's strategic and competitive position and deliver products that are aligned with our mission and recognized best in the industry
• Define and analyze metrics that inform the success of products. Identify and track key performance metrics. Drive decision-making through user insights, quantitative analysis and AB testing
• Design sophisticated experiments and interpret results (leveraging AI) and drive strategic product decisions
• Define and run evaluations (evals) to interpret model outputs at scale—establishing evaluation as a strategic capability for AI-powered experiences

Minimum Qualifications

• 10+ years product management and/or Product Design
• 10+ years of experience working collaboratively with engineering, design and user research teams
• Experience navigating through the full product life-cycle, integrating customer feedback into product requirements, driving prioritization, and pre- and post-launch execution
• Critical thinking and analytical leadership experience
• Demonstrated proficiency using AI-enabled tools to build product artifacts at scale
• Experience developing and championing AI-native strategies across organizations
• Experience presenting to executive audiences
• BA/BS in Computer Science or related field

Preferred Qualifications

• Experience building 0-1 AI-native products, platform/ecosystem products, or marketplaces
• Experience in a consumer focused technology company
• Track record of scaling AI best practices across organizations
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.