Website & Digital Marketing Manager

Web Administration ·  Development  · SEO  ·  Paid Ads ·  Content

Department

Marketing & Technology

Reporting To

Founder / General Manager

Location

India ( On-site )

Employment Type

Full-Time

Experience Required

4–7 Years

Key Tools

WordPress / Webflow / Similar CMS, Google Analytics, Google Ads, Meta Ads, SEMrush / Ahrefs, Canva / Adobe

About the Role

AdvanzIT Technologies is lookingfor a Website & Digital Marketing Manager — a versatile professional whocan own our digital presence end-to-end. This is not a narrow role. We needsomeone who can build a page from scratch in the morning, publish a blog postafter lunch, run a Google Ads campaign in the afternoon, and review the SEOhealth report before the day ends.

Our website is a critical businessasset. We serve enterprise and SMB clients across the data centre, ITinfrastructure, and AV solutions space. We need our online presence to reflectthat credibility — and to actively generate enquiries, build authority, andsupport the sales team.

If you are someone who genuinelyenjoys owning something from strategy to execution — and takes pride in seeingorganic rankings climb, ad spend perform, and a well-built page go live — thisrole was written for you.

Key Responsibilities

1. Website Development & Management

•      Develop new web pages,landing pages, and microsite sections from scratch using HTML, CSS, JavaScript,or CMS-based tools (WordPress, Webflow, or similar)

•      Maintain and update theexisting website — copy changes, image updates, layout improvements, and moduleadditions

•      Ensure the website istechnically sound: fast load times, mobile responsiveness, cross-browsercompatibility, and clean code

•      Manage hosting, DNSsettings, SSL certificates, domain renewals, and server-side configurations

•      Perform regular websitebackups and maintain a reliable disaster-recovery process

•      Test and fix broken links,form submissions, redirects, and other site issues proactively

•      Implement and maintainwebsite security protocols — plugin updates, firewall rules, malware scans

2. Content Creation & Management

•      Write, edit, and publishblog posts, articles, case studies, and thought leadership content relevant toour industry

•      Create and maintain newwebsite pages as the business evolves — service pages, industry pages, partnerpages, and campaign pages

•      Collaborate with the salesand technical teams to translate complex offerings into clear, compelling webcopy

•      Manage a content calendarand ensure consistent publishing cadence

•      Source or create supportingvisuals — graphics, banners, infographics — using Canva, Adobe Express, orsimilar tools

•      Ensure all content isoptimised for both readability and search before publishing

3. Search Engine Optimisation (SEO)

•      Own the full SEO strategy —on-page, off-page, and technical SEO

◦      On-Page:keyword research, meta titles and descriptions, heading structure, internallinking, image alt text, schema markup

◦      TechnicalSEO: site speed optimisation, Core Web Vitals, crawlability, sitemap,robots.txt, structured data, canonical tags

◦      Off-Page:backlink strategy, directory listings, guest posting outreach, local SEO(Google Business Profile)

•      Conduct regular SEO auditsusing tools such as SEMrush, Ahrefs, Screaming Frog, or Google Search Console

•      Track keyword rankings,organic traffic, and conversion metrics; report findings monthly to leadership

•      Keep up with Googlealgorithm updates and adapt the strategy accordingly

4. Paid Advertising (Google & Social)

•      Plan, set up, manage, andoptimise paid ad campaigns across Google Ads (Search, Display, Performance Max)and Meta Ads (Facebook & Instagram)

•      Define campaign objectives,audience targeting, bidding strategy, and budget allocation

•      Write compelling ad copyand work with design to produce ad creatives

•      Monitor campaignperformance daily — CTR, CPC, ROAS, conversion rate — and make data-drivenoptimisations

•      Perform A/B testing on advariations, landing pages, and audience segments

•      Manage remarketingcampaigns to re-engage website visitors and warm leads

•      Provide weekly and monthlyperformance reports with clear commentary on spend efficiency and ROI

5. Analytics & Reporting

•      Set up and maintain GoogleAnalytics 4 (GA4), Google Tag Manager, and conversion tracking

•      Build dashboards to monitorwebsite traffic, lead sources, campaign performance, and content engagement

•      Provide monthly reports toleadership covering organic, paid, and content performance with actionablerecommendations

•      Use data to identifyhigh-performing pages, traffic drop-offs, and conversion bottlenecks

6. Website Maintenance & Reliability

•      Establish and follow aregular maintenance schedule — plugin updates, theme updates, databaseoptimisation, cache management

•      Monitor website uptime andrespond to any downtime or performance issues immediately

•      Maintain stagingenvironment for testing updates before pushing to production

•      Conduct quarterly websiteaudits covering design, content freshness, SEO health, and technicalperformance

Skills & Qualifications

✔  Must-Have

◎  Good to Have

✔  3+ years of hands-on web development (HTML, CSS, JS)

◎  PHP or Python scripting knowledge

✔  Strong WordPress or Webflow experience

◎  Experience with Elementor, Divi, or page builders

✔  Proven SEO track record with measurable results

◎  LinkedIn Ads or Google Display campaigns

✔  Hands-on Google Ads & Meta Ads management

◎  Basic video editing for social/web content

✔  Proficiency in GA4 and Google Search Console

◎  Knowledge of CRM integration with web forms

✔  Experience writing website and marketing content

◎  Experience with HubSpot or Zoho CRM web forms

✔  Familiarity with cPanel, DNS, hosting management

◎  Familiarity with A/B testing tools (VWO, Optimizely)

✔  Basic graphic design skills (Canva / Adobe Express)

◎  IT or B2B industry experience

Performance Metrics (KPIs)

KPI / Metric

Target / Expectation

Organic Traffic Growth

Month-on-month increase in organic sessions via Google Search Console

Keyword Rankings

Top 10 positions for target keywords within 6 months of onboarding

Website Uptime

99.9% uptime; zero unplanned downtime lasting more than 30 minutes

Page Load Speed

Core Web Vitals in 'Good' range; LCP under 2.5s on key pages

Ad Campaign ROAS

Maintain positive ROAS; improve CTR and reduce CPC quarter-on-quarter

Content Publishing Cadence

Minimum 2 blog posts or new pages published per month

Lead Generation

Measurable increase in web form submissions and enquiry volume

Backup Compliance

Weekly automated backups verified and tested quarterly

Tools You Will Work With

WordPress / Webflow

Google Ads

Meta Ads Manager

Google Analytics 4

Google Search Console

Google Tag Manager

SEMrush / Ahrefs

Screaming Frog

Yoast / Rank Math

Canva / Adobe Express

cPanel / Hosting Panel

Cloudflare

UpdraftPlus / Backup

Hotjar / Microsoft Clarity

Mailchimp / Zoho Campaigns

Who You Are

•      You treat the companywebsite as your own product — not just a task list

•      You are equally comfortablewriting a blog post and debugging a broken contact form

•      You obsess over page speed,keyword rankings, and ad quality scores

•      You don't wait to be toldsomething looks outdated — you flag it and fix it

•      You are data-driven and canback your decisions with numbers

•      You can manage multipleworkstreams independently without dropping the ball

What We Offer

•      Full ownership of ourdigital presence — website, SEO, content, and paid campaigns

•      Direct collaboration withleadership and the sales team

•      Budget to run and test paidcampaigns

•      Access to premium tools —SEO platforms, ad accounts, and design software

•      A fast-moving SMBenvironment where your impact is visible and recognised

•      Competitive remunerationbased on experience