Social Media & Video Marketing Executive / Manager

Full job description

TutorJohn Learning Centre is looking for a creative and hands-on Social Media & Video Marketing Executive / Manager to strengthen our digital presence and grow our brand. This is not purely a planning or administrative marketing position. We are looking for someone who is comfortable being hands-on with content creation — from generating ideas and planning campaigns to filming, editing, posting and analysing content performance. The ideal candidate should have a strong understanding of TikTok, Instagram Reels, Facebook and short-form video marketing, with the ability to create engaging content that connects with parents and students.

About the role

TutorJohn Learning Centre is looking for a creative and hands-on Social Media & Video Marketing Executive / Manager to strengthen our digital presence and grow our brand. This is not purely a planning or administrative marketing position. We are looking for someone who is comfortable being hands-on throughout the content creation process — from generating ideas and planning campaigns to coordinating shoots, filming, editing efficiently and publishing content with a quick turnaround. The ideal candidate should have a strong understanding of TikTok, Instagram Reels, Facebook and short-form video marketing, with the ability to create engaging content that connects with parents and students.

Key responsibilities

Manage and grow TutorJohn Learning Centre's social media platforms, particularly Instagram, TikTok and Facebook

Develop monthly and weekly social media content calendars

Generate creative content ideas relevant to parents, students and the education industry

Create educational, entertaining and promotional content

Keep up with current social media trends, formats, sounds and content styles

Improve reach, engagement, followers, enquiries and ultimately student enrolments

Maintain a consistent brand voice and visual identity across platforms

Plan and produce TikTok videos, Instagram Reels and other short-form video content

Film tutors, students, lessons, centre activities and educational content

Develop concepts, scripts, hooks and storyboards for videos

Edit short-form videos with captions, transitions, music and graphics

Turn everyday activities at the centres into engaging social media content

Produce tutor introductions, student testimonials, parent testimonials and centre tour videos

Create educational videos featuring useful English, Mathematics, Science and examination tips

Develop promotional videos for new classes, workshops and campaigns

Plan and execute campaigns for new student acquisition and enrolment

Market holiday workshops, examination programmes, trial lessons and new classes

Support marketing activities for our learning centres and future expansion

Develop campaigns around key education periods such as PSLE, examinations, school holidays and new academic year

Work with the management and academic teams to identify TutorJohn's unique selling points and translate them into strong marketing content

Monitor social media performance and identify which content performs best

Track enquiries and leads generated from marketing campaigns

Analyse reach, engagement, views, follower growth and conversion

Recommend improvements based on actual performance

Prepare simple monthly marketing performance reports

Plan and coordinate regular video shoots involving tutors, students, lessons, centre activities and educational content

Edit short-form videos efficiently using CapCut or similar software, including captions, transitions, music and graphics

Produce quality social media content quickly and consistently to meet campaign timelines and respond to current trends

About you

Strong in social media marketing and short-form video marketing

Understands how to create content specifically for TikTok and Instagram Reels

Can independently conceptualise, film, edit and publish videos

Has a good eye for content, branding and storytelling

Understands social media trends and what makes people stop scrolling

Comfortable working with tutors, students and parents

Proactive and able to generate ideas rather than waiting for instructions

Good written and spoken English

Can work independently while collaborating closely with the management team

Comfortable with tools such as CapCut, Canva, Adobe Premiere Pro or similar content creation/editing software

Previous marketing experience with a tuition centre, enrichment centre, education company or education-related business is a strong advantage

Understanding of the Singapore tuition/enrichment market is a strong advantage

Experience marketing to parents and students is a strong advantage

Existing portfolio of TikTok/Reels/video content is a strong advantage

Experience growing a brand's social media account organically is a strong advantage

Knowledge of Meta/TikTok advertising and lead-generation campaigns is an advantage

Diploma/Degree in Marketing, Mass Communication, Digital Media, Business, Communications or a related field is preferred

Can independently conceptualise, plan shoots, film, edit and publish videos

Able to edit videos efficiently in CapCut and deliver polished content within a quick turnaround time

Comfortable handling regular video shoots and managing multiple pieces of content concurrently

Comfortable with tools such as CapCut, Canva, Adobe Premiere Pro or similar content creation and editing software

Working hours:

Monday to Friday 230pm to 1030pm, Sat or Sunday 930-6pm

4 Weekday 1 Weekend

No. of work day: 4-5

No. of hours/week: 35-40

Work Location: In person