Asia Pacific - Regional Digital Marketing Intern, Owned Media and Experience

MAIN PURPOSE
Are you passionate about digital platforms and eager to make an impact in a regional marketing environment? Join our team as an Regional Digital Marketing Intern – Owned Media & Digital Experience, where you’ll play a key role in supporting the operations, optimization, and governance of our brand websites across multiple markets. This internship offers hands-on experience in digital marketing, analytics, and stakeholder collaboration—perfect for someone looking to grow in a fastpaced, dynamic setting.

KEY RESPONSIBILITIES
1. Website Hygiene & Operations Support
a. Conduct regular hygiene checks across regional brand.com sites, identifying and
resolving issues to ensure content accuracy, link integrity and SEO compliance in
collaboration with agency and local affiliate teams.
b. Identify and document issues that require escalation beyond global or agency-level
resolution.
c. Assist in maintaining centralized documentation and SOPs for webmastering
workflows.

2. Website Experience Optimization
a. Assist in evaluating customer journeys and identifying opportunities to improve site
usability and user experience.
b. Support UX/UI audits and contribute insights to strategic enhancement projects.
c. Conduct competitive benchmarking to identify best practices and innovation
opportunities.

3. Analytics & Privacy Compliance
a. Assist in GA4 audits and help implement tracking enhancements across geo-brand
sites.
b. Monitor data integrity and support tracking of GA property connections to other Google
platforms.
c. Support on data extraction and analyse e-commerce performance data to provide
insights that drive continuous improvement.

4. Cross-Market Coordination & Stakeholder Engagement
a. Coordinate with local market teams and agency partners to follow up on SEO/SEM
action items and ensure timely resolution.
b. Manage recurring meetings with various markets and brand teams, including
scheduling, agenda preparation, and documentation of key outcomes.
c. Foster effective communication and alignment across stakeholders to support smooth
project execution.

5. Tools Governance
a. Support the management and maintenance of regional marketing tools and access
rights, including Google Analytics and other platforms.

REQUIREMENTS
• Currently pursuing a degree in Marketing, Communications, Business, or a related field.
• Strong interest in digital marketing, web operations, and user experience.
• Familiarity with website CMS platforms, Google Analytics, and basic HTML/CSS is a plus.
• Detail-oriented with strong organizational and communication skills.
• Excellent People and Communication skills with an ability to adapt to different personalities
• Ability to work independently and as part of a team in a fast-paced environment.
• A proactive team player who enjoys working across diverse teams and markets.