Digital Marketing Intern (Projects), Travel Retail

THE CONTEXT _________

Since 1947, the men and women of Parfums Christian Dior have embodied the founding "couturier-perfumer's" unique spirit of excellence, creativity and expertise, both in France and throughout the world. Our House is an open and highly-focused collective, a leader that thrives on the creativity of all its stakeholders. Our collective passion and our heritage, full of authenticity and dream, make us move forward and reinvent ourselves.

By revolutionizing the codes of French style and luxury through perfumes, and combining tradition with daring makeup and innovative skincare, we are reinventing every day the Dior style and its compelling, joyful and absolute beauty. Our stimulating missions give our employees the opportunity to develop new skills, overcome spectacular challenges and reveal their talent.

To go further, with Dior.

YOUR MISSION _________

Work with Travel Retail APAC Regional Marketing team to drive growth within e-Travel Retail (e-retail, e-trade and social media).

Facilitate the development of TR digital projects

• Research and report on best practices, trends and activities within Travel Retail Wechat eco-system
• Support in user testing of digital project
• Assist in content calendar preparation for Wechat and content translation work from English to Chinese, ensuring that translated content adheres to brand's tone of voice
• Adapt digital assets (banners, visuals, landing pages) to formats needed for digital projects and ensure proper execution

Execute, monitor and measure the success of Dior’s digital media campaigns to continuously optimize

• Manage media content preparation in Chinese, and execution with media agency
• Monitor the campaign performance, track KPIs and prepare post-campaign reports with key learnings for continual optimization
• Report on best practices, trends and activities within digital in travel retail

Digital Operation Support

• Manage purchase orders, invoices and administrative duties

WHO YOU ARE _________

• Able to commit at least 6 months (Jul 26 to Dec 26)
• University student or fresh graduate who wish to get in-depth knowledge in digital marketing with the exposure of a leading luxury beauty Brand – the House of Dior
• Competent in Microsoft PowerPoint and Excel, Adobe Photoshop a plus
• Excellent fluency in English is required. Proficiency in Chinese is preferred, as the role involves regular communication with regional stakeholders and handling documents in Chinese, including reviewing, copywriting, and translating.
• Previous experience in project management, Wechat ecosystem or digital paid media is an advantage
• Understanding of best practices across social platforms: WeChat, Instagram, Facebook and more
• You have the creative mindset and the luxury/business acumen
• You are a highly motivated and fast learner, who pays strong attention to details
• You enjoy teamwork and have positive attitude with good project management skills
• You are digitally savvy, organized, open-minded, agile, energetic, desire to work in a multi-cultural environment

WHAT CAN WE OFFER? _________

• A challenging role in a fast moving, ambitious environment, with daily learning opportunities and passionate team members.
• Beyond this role, your development is a pillar of our ambition. Parfums Christian Dior, as part of LVMH, offers a Career perspective with a worldwide presence and continuous growth within 75 distinguished Houses.

So, How Far Will You Take Dior?