Go-to-Market Strategy Intern, Merchant Business

Position Summary

NETS processes payments for merchants across Singapore, from hawker stalls to large retailers. Our Merchant Business team decides what we launch, how we sell it, and where the next merchants come from. You'll sit between Product and Sales. You'll help turn new products into launches that sales can sell and turn what you hear in the market into what Product builds next. You'll own workstreams end to end, work directly with stakeholders across the business, and present your work to senior management. You'll report to the Lead Associate, Go-To-Market, Merchant Business.

Key Responsibilities

• Drive go-to-market for new launches. Build launch plans across our pipeline of digital payments, lending and platform products, covering positioning, packaging, pricing inputs, timelines and readiness across teams.


• Equip Sales to win. Craft the value proposition, competitive positioning and sales motion for each launch. Turn these into pitch materials, FAQs and training that the sales team will actually use.


• Bring the market back to Product. Research merchant needs, competitor offerings and market trends, then synthesise them into clear recommendations on which features and products we should build.


• Fix what slows us down. Diagnose friction in how existing products are sold, onboarded and supported, then design and drive improvements.


• Open new acquisition channels. Assess and develop growth beyond direct sales, including online channels, partners, platforms and vendors.


• Own projects. Take initiatives from problem definition to delivery: scope the work, line up stakeholders, track progress and close it out.

Requirements

Education & Experience

• Penultimate or final-year undergraduate pursuing a degree in any discipline. 


• Prior internship experience in strategy, consulting, product management, business development, sales, or related fields is advantageous. 


• Experience leading projects, student initiatives, startups, entrepreneurial ventures, or business-related activities is preferred. 


• Demonstrated interest in payments, fintech, digital products, or SME-focused businesses is a plus.


• Able to commit full time from January 2027 onwards, preferably 6 months. 

Skills & Knowledge

• Strong analytical and problem-solving skills, with the ability to structure ambiguous problems, gather relevant data, and formulate actionable recommendations. 


• Excellent verbal and written communication skills, including the ability to present confidently to senior stakeholders. 


• High level of ownership, initiative, and accountability in managing workstreams independently. 


• Strong stakeholder management and collaboration skills, with the ability to influence cross-functional teams and external partners. 


• Proficiency in Microsoft Excel and PowerPoint. 


• Knowledge of market research, competitive analysis, go-to-market strategy, product commercialization, and business growth initiatives. 


• Understanding of the payments, fintech, or SME ecosystem is advantageous.