Intern, Marketing

About Us

CapitaLand Group (CapitaLand) is one of Asia’s largest diversified real estate groups. Headquartered in Singapore, CapitaLand’s portfolio focuses on real estate investment management and real estate development, and spans across more than 270 cities in over 45 countries.

Job Description

Develop marketing strategies
- Conduct market research on brand awareness and association
- Conduct research on market trends and customer profiles and behaviours
- Collate data on the performance of marketing channels
- Track activities and generate reports on website traffic, e-commerce data, and digital and social media platforms

Manage marketing campaigns and events
- Assist to produce marketing content for traditional, digital and social media platforms according to design concepts and ideas
- Assist in conducting pre-campaign testing for campaign effectiveness evaluation
- Collate content for the development of collaterals
- Coordinate the distribution of marketing collaterals and paraphernalia
- Assist in coordinating logistics for marketing campaigns and media-related activities and events
- Track customer experience across traditional, digital and social media platforms and customer touch points
- Track performance of marketing campaigns across traditional, digital and social media platforms and achievement of key performance indicators

Manage marketing communications and public relations
- Monitor media and market data to identify media options and target audiences for communication
- Assist in the coordination of customer engagement efforts via digital and social media platforms
- Collate information needed for press release and media kits
- Track social media for trends in user opinions

Manage human resources, finance, report management and continuous improvement
- Generate marketing reports for management reporting
- Maintain contact databases
- Administer inventory control of marketing collaterals and paraphernalia

Closing Statement: