Intern, Marketing (Branding & Membership)

WHO WE ARE:

*SCAPE Co., Ltd. is a non-profit organisation, a registered charity, and an Institution of a Public Character that engages and nurtures youth by developing their talents. At *SCAPE, we offer a holistic network of programmes, communities, and facilities to support youth in their pursuit of interests and passion areas. Together with our partners, we inspire and empower our youth to discover boundless possibilities.

YOU WILL BE WORKING ON:

• Branding: Support the development and execution of branding initiatives and communications, ensuring consistency across all touchpoints. Assist in maintaining *SCAPE’s Brand Playbook.


• Retail Marketing: Assist in retail marketing initiatives to engage visitors and tenants, and support collaboration with partners to deliver a cohesive *SCAPE experience


• On-site Experience & Customer Interaction: Support the planning and execution of on-ground initiatives to enhance visitor experience and engagement within *SCAPE


• Wayfinding & Placemaking: Assist in wayfinding and placemaking projects to improve navigation and strengthen *SCAPE’s spatial brand experience


• Media & Technology: Support content updates and coordination across *SCAPE’s communication platforms (e.g. website, digital screens, membership platforms)


• Market Research: Conduct basic research and trend scanning to support campaign planning and branding initiatives


• Experiential Marketing: Assist in the execution of events, activations and experiential campaigns to create engaging youth experiences


• Membership Programme: Support *SCAPE’s membership through content, engagement activities and operational coordination

WHO YOU ARE:

• Basic design skills and familiarity with tools like Adobe Creative Suite or Canva


• Passion for youth culture, with a good understanding of *SCAPE’s target audience


• Strong interest in branding, experiential marketing and community/membership engagement


• Adaptable, hands-on and eager to learn in a fast-paced environment


• Willingness to support events and activations, including evenings and weekends when required