Brand Product Executive – Logistics Business Unit

Company: Zenex Technologies Pte Ltd

Position Summary

The Brand Product Executive is responsible for managing, positioning, and commercializing customer products within Zenex's logistics and fulfilment ecosystem. The role acts as the bridge between storage/warehouse customers, e-commerce platforms, digital marketing channels, and internal operations teams to drive product visibility, sales growth, and fulfilment efficiency.

The executive will work closely with logistics customers to understand their products, develop digital product strategies, onboard products onto e-commerce marketplaces, optimize product listings, and coordinate fulfilment activities from warehouse to customer delivery.

Key Responsibilities

1. Product Mapping & Portfolio Management

• Conduct product discovery sessions with warehouse and storage customers.

• Analyse customer product portfolios, specifications, pricing structures, and market positioning.

• Categorise products according to industry, target market, sales channels, and fulfilment requirements.

• Maintain product master data, SKU information, product attributes, and digital catalogues.

• Develop product positioning strategies to improve online marketability.

Deliverables

• Product Catalogue Database

• SKU Master List

• Product Positioning Reports

• Product Launch Plans

2. E-Commerce Marketplace Management

• Manage onboarding and maintenance of products across e-commerce platforms.

• Create and optimize product listings.

• Monitor marketplace compliance requirements.

• Coordinate promotions, campaigns, vouchers, and sales events.

• Analyse product performance and recommend improvements.

Platforms

• Shopee

• Lazada

• Customer-owned websites

• B2B procurement portals

Deliverables

• Product Listings

• Marketplace Reports

• Campaign Performance Reports

3. Digital Sales & Marketing Coordination

• Work with internal marketing teams and customers to develop digital sales campaigns.

• Coordinate content creation for product promotions.

• Develop product landing pages and digital catalogues.

• Monitor digital campaign effectiveness and ROI.

• Support lead generation and conversion activities.

Deliverables

• Product Marketing Calendar

• Campaign Reports

• Monthly Sales Analysis

4. Customer Relationship Management

• Act as primary liaison for assigned logistics and storage customers.

• Conduct regular business review meetings.

• Gather customer feedback and identify growth opportunities.

• Recommend suitable sales channels and marketing strategies.

• Ensure customer satisfaction and retention.

Deliverables

• Customer Account Plans

• Monthly Review Reports

• Opportunity Pipeline Reports

5. Warehouse & Fulfilment Coordination

• Coordinate with warehouse operations regarding inventory availability.

• Ensure product information aligns with warehouse inventory records.

• Monitor stock movement and replenishment requirements.

• Work with fulfilment teams to support promotional campaigns.

• Coordinate new product onboarding into warehouse systems.

Deliverables

• Inventory Visibility Reports

• Product Onboarding Checklist

• Fulfilment Readiness Reports

6. Market Research & Product Intelligence

• Monitor competitor products and pricing.

• Analyse market demand and customer buying behaviour.

• Identify trending products suitable for digital selling.

• Recommend product bundling and upselling opportunities.

Deliverables

• Market Intelligence Reports

• Competitor Analysis Reports

• Product Growth Recommendations

7. Data Analytics & Reporting

• Monitor product performance metrics.

• Track sales, conversion rates, inventory turnover, and customer engagement.

• Prepare weekly and monthly management reports.

• Provide actionable recommendations to improve performance.

KPI Metrics

• Revenue Generated

• Number of Products Onboarded

• Product Listing Accuracy

• Marketplace Sales Growth

• Customer Retention Rate

• Campaign ROI

• Inventory Turnover Rate

• Customer Satisfaction Score

Internal Collaboration

The Brand Product Executive shall work closely with:

Department

Responsibility

Logistics Operations

Inventory and fulfilment coordination

Warehouse Team

Stock management and product onboarding

Digital Marketing

Campaign execution and branding

Sales Team

Lead generation and account growth

Customer Service

Customer feedback management

Technology Team

E-commerce integration and automation

Finance

Pricing and profitability analysis

Required Competencies

Technical Skills

• E-commerce platform management

• Product merchandising

• Digital marketing fundamentals

• Inventory and fulfilment knowledge

• CRM systems

• Marketplace analytics

• Microsoft Excel and Power BI

Business Skills

• Product management

• Customer relationship management

• Account servicing

• Commercial negotiation

• Data analysis

• Project coordination

This role effectively functions as a Product Commercialisation & Digital Marketplace Executive, helping warehouse customers transform stored inventory into active online sales channels while generating additional logistics and fulfilment revenue for Zenex Technologies.