Digital Marketing Intern - Part-Time

Internship Overview

Planir is a complete FP&A platform built by ITLink Business Solutions for mid-market finance teams. Built in Singapore for the APAC mid-market, Planir helps finance teams move beyond fragmented, spreadsheet-heavy workflows while continuing to work through familiar tools such as Excel.

We are expanding our go-to-market operations and are looking for a motivated Go-to-Market & Digital Marketing Intern to support market research, prospecting, outbound campaigns, content development, partnerships, and campaign analysis.

This role is ideal for someone who enjoys researching companies and industries, identifying commercial opportunities, writing engaging content, communicating with external stakeholders, and helping an early-stage B2B SaaS product establish its presence in the market.

Key Responsibilities

1. Partnership and Outreach

• Identify relevant media outlets, LinkedIn creators, finance communities, associations, newsletters, and potential industry partners.
• Conduct outreach for co-marketing opportunities.
• Build and maintain a partnership pipeline and track responses, follow-ups, and outcomes.
• Draft outreach messages and coordinate interviews, publications, and partnership activities.

2. Market Research and Prospecting

• Research Finance Controllers, CFOs, and companies that match Planir’s target customer profile.
• Research industry trends, competitor messaging, finance transformation topics, and developments in the FP&A software market.
• Prepare concise research summaries to support campaigns, sales outreach, thought leadership, and product positioning.

3. Content Assistance

• Support the preparation and refinement of company social media content.
• Coordinate content calendars across internal and external channels.

4. Campaign Tracking and Lead Generation

• Use Google Analytics to monitor website traffic, visitor behaviour, traffic sources, campaign performance, and conversions.
• Maintain tracking spreadsheets or CRM records for outreach, campaign activity, partnerships, and prospecting.
• Support LinkedIn and email campaigns targeting Finance Controllers, CFOs, and finance leaders.
• Monitor response rates, meeting bookings, engagement, and campaign performance.
• Assist with audience segmentation, lead qualification, and identifying opportunities to improve campaign results.

Who We’re Looking For

• Currently pursuing or recently completed a Degree in Marketing, Communications, Media, Business, or a related field.
• Strong interest in B2B marketing, partnerships, content research, and technology-driven industries.
• Excellent written and verbal communication skills in English.
• Confident doing outreach to external companies, creators, and media partners.