Marketing Assistant (Part-time)

About Us

Established in 1972, Guardian Health & Beauty is Singapore’s Number 1 Health and Beauty retailer. With more than 126 stores nation-wide, it retails a comprehensive range of health & beauty products. Guardian has evolved from its pharmacy roots to a holistic one-stop solution for customers’ health and beauty needs. It continues to expand its products and service range to meet the redefinition of beauty by today’s customers – where health meets beauty.

With a strong health heritage, it has the largest network of award-winning pharmacists and a wide selection of health products. Professional services such as patient-care counselling, dispensary services, beauty and personal care solutions are offered at stores as a convenient one-stop for health and beauty. Guardian also operates its online store with more than 9,000 products available and offers the “Click & Collect” services. For more information, please visit www.guardian.com.sg. Follow Guardian Health & Beauty on Facebook, Instagram, Telegram, Youtube and TikTok.

Guardian Health & Beauty is a Progressive Wage (PW) mark accredited company.

The Role

Trade Marketing

• Monthly Campaign and weekly promotion support and coordination
• Catalogue check, campaign and promotions POSM support
• Brief creative agency on in-store POSMs and social media post requirements for new store openings

Brand Marketing

• Support Brand Marketing Manager in driving O2O synergy to enhance brand awareness, engage customers, and drive sales.

Brand Communication & Public Relations

• Assist in brand activations across strategic internal (DFI, Guardian, brands) and external (Public Relation, media outreach, events, KOLs and strategic brand partnerships) communication to drive brand equity and elevate key campaign narratives, in collaboration with internal teams to achieve brand objectives
• Collaborate with internal teams and external agencies to develop creative assets, marketing materials, and promotional strategies.
• Drive in-store activations to highlight campaign narratives across health & beauty and delight consumers creatively, such as during Mother’s Day, International Women’s Day, Christmas and more.
• Collaborate with strategic brands on joint marketing activations, across beauty, personal care and healthcare categories.
• Execute Public Relation events or media launches across the year

Social Media

• Conceptualise and produce engaging and viral always-on social videos by leveraging on popular trends
• Drive visibility of thematic, tactical and Guardian product launches through paid & organic social content on TikTok, Instagram, Facebook, Telegram and Youtube
• Support on-ground activations for coverage on new store openings, OOH or in-store activations and tactical promotions.

Influencer Management

• Assist in Key Opinion Leaders (KOLs) activations for thematic, tactical and Guardian new product launches
• Ideate new, creative approaches to influencer campaigns and support on execution of campaigns through product & KOL selection and delivery
• Partner with agencies to drive KOL strategy and execution with clear content briefs for influencer engagements with clear deliverables.

Corporate Social Responsibility (CSR) & Sustainability

• Supports and executes all CSR related activities, initiatives and campaigns
• Execute sustainability campaigns to elevate brand equity

Requirements

• 34 working hours in a week - 4 full days of 7.5hr (Excluding 1hour meal break) and 1 half day 4hr (no break) / Weekend off
• Passionate about social media and content creation
• Interest in integrated/ digital marketing, communications, social media and Public Relations

Location: Tampines North