Marketing Intern - Part-Time

• Contribute to the growth of BA business and to achieve the pre-set targets through robust marketing and communications strategy, plans and campaigns in place.

SPECIFIC RESPONSIBILITIES

Support marketing and Communications Strategy / Plan

• Overall marketing and communications strategy and execution plan of existing business;
• Go-To-Market (GTM) strategy and plans for new service and product initiatives.
• Ensure all planned marketing and communications campaigns and activities are executed within time-frame and budget.
• Ensure local marketing plan aligns with regional strategy, as well as the global initiatives.
• Identify, monitor and evaluate marketing KPI, and ROI for continually improvement.

Support market Research & Competitive Analysis

• Conduct market research to identifying potential new business portfolio from prospect customers.
• Gather market intelligence and competitive analysis.

Support marketing Campaigns

• Develop and execute marketing campaigns for existing and new services launches; with appropriate communication tools i.e. regular client webinars, white paper initiatives, website, email, etc.
• Conceptualise, develop and manage marketing communications materials to drive lead generation include website, newsletter, marketing assets
• Drive “through-partner marketing” campaign with identified influencer channels include associations, business partners, government bodies for demand and lead generation.

Brand, PR and Communications

• Manage and execute all internal and external for local public relations and communications to bridge internal communication gaps and improve welfare, increase local market presence and positioning.

Support Marketing monthly performance report and review”

• KPIs for lead generation: number of leads, proposal/lead ratio (%), value of proposals, conversion rate from proposals to contracts (%), value of contracts, LC vs. campaign cost.
• KPIs for awareness and lead nurturing: open rate, bounce rate, # of impressions, click through rate, etc.
• Drive lead management policies and best practices, including the proper use of Cert Net and the monitoring of the local campaigns;
• KPIs: % of open actions in Cert Net (sales management platform), CRM sales pipeline, etc.

Support event Coordination and Management

• Identify and execute events include trade fairs, seminars, user group, etc. to create brand awareness and drive sales pipelines.

Telemarketing and Database Management

• Develop and maintain a credible and effective marketing database for lead nurturing and lead generation activities.
• Develop and implement telemarketing frameworks and guidelines, including policy and procedure, workflow, documentation etc.

Customer Retention:

• Understand the Voice-of-Customer
• Understand the needs / feedback from present and potential clients, like
• Analyze the results of the regular customer satisfaction survey;
• Lost Client Analysis (i.e. understand why customers left SGS) and and win-back strategy;
• Create cross sell and up sell opportunity for existing and new products and services;