Position Title

Media, Digital Marketing & AI Content Intern

Company Introduction

SURPLUS MEDIA PTE. LTD. is a Singapore-registered company focused on media, digital marketing, AI-assisted content creation, e-commerce, and brand development.

We operate and develop Kopipets, our in-house pet care brand created for HDB and multi-pet homes in Singapore. Kopipets focuses on science-based pet care for healthier indoor living, offering pet care, cleaning, food, and wellness products for everyday pet owners.

Through Kopipets, students will be exposed to real brand-building and marketing projects involving products such as Tofu cat litter, pet pee pads, pet wipes, pet food, pet treats, cleaning products, and daily pet care essentials.

These products are not just retail items. They provide real business cases for students to learn how media content, AI tools, social media marketing, e-commerce operations, customer communication, and brand strategy are used in an actual Singapore business.

SURPLUS MEDIA PTE. LTD. actively uses AI tools in real business workflows, including content writing, product copywriting, social media planning, short video scripting, graphic design ideas, customer service support, SEO/GEO content, market research, and workflow automation.

This internship is suitable for students who want to gain practical experience in Media, Digital Marketing, AI Content Creation, Social Media Marketing, E-commerce, and Brand Communication.

Internship Overview

We are looking for motivated students to join us as Media, Digital Marketing & AI Content Interns.

This internship is not only about marketing support. Students will learn how AI tools are applied in real media, content, e-commerce, and brand-building work.

Interns will work with our team on real business projects for Kopipets Singapore, including social media content, product marketing, e-commerce campaigns, AI-assisted content creation, customer communication, and brand growth activities.

Training and guidance will be provided. Students will have the opportunity to understand how a growing Singapore brand uses AI, digital media, and e-commerce tools in daily operations.

Key Responsibilities

Media & Content Creation

• Assist in creating social media content for platforms such as TikTok, Instagram, Facebook, Xiaohongshu, and other digital channels.
• Support content planning for real brand products such as cat litter, pet pee pads, pet wipes, pet food, pet treats, and cleaning products.
• Assist in writing captions, product descriptions, blog content, campaign copy, and marketing materials.
• Help prepare short-form video ideas, simple storyboards, video scripts, and creative concepts.
• Support photo and video content preparation for e-commerce and social media use.

AI-assisted Marketing

• Learn how to use AI tools for content writing, marketing ideas, product copywriting, and social media planning.
• Assist in using AI tools for video scripting, design ideas, customer service support, research, and workflow improvement.
• Explore how AI can support SEO/GEO content, brand visibility, and online marketing.
• Help create AI-assisted content that can be used in real marketing campaigns.

E-commerce & Brand Marketing

• Assist with e-commerce product listings, platform updates, campaign preparation, and promotional content.
• Support customer communication and online community engagement.
• Help track customer feedback, marketing ideas, and campaign performance.
• Assist with product launch preparation and brand awareness activities.
• Work with the team on real campaigns and daily business operations.

What Students Will Learn

Students will gain hands-on experience in:

• AI-assisted content creation
• Social media marketing
• Short-form video planning
• Digital marketing and campaign execution
• E-commerce platform operations
• Product copywriting
• Brand communication
• Customer engagement
• SEO/GEO content creation
• AI workflow tools for real business use
• Marketing for real consumer products in Singapore

Students will not only assist with daily tasks, but also learn how media, AI, content, e-commerce, and brand strategy work together in a growing local business.

Requirements

We welcome students from the following areas:

• Media
• Digital Marketing
• Mass Communication
• Business
• E-commerce
• Design
• Marketing
• Content Creation
• AI / Digital Tools
• Related courses

Preferred qualities:

• Interested in media, social media, AI tools, and content creation.
• Comfortable using platforms such as TikTok, Instagram, Facebook, or Xiaohongshu.
• Willing to learn AI tools for writing, design, video scripting, research, and marketing.
• Able to write simple English content.
• Mandarin ability is an added advantage for Chinese social media content and customer communication.
• Interest in pets or pet products is a plus, but not required.
• Responsible, creative, and willing to learn in a growing company environment.

No prior professional experience is required. Training and guidance will be provided.

Internship Allowance

S$700 – S$1,200 per month, depending on the candidate’s experience, role, and internship duration.

Suitable interns may also be considered for long-term part-time or full-time opportunities with the company after the internship.

Why Join Us

At SURPLUS MEDIA PTE. LTD., students will have the opportunity to gain real hands-on experience in media, AI-assisted content creation, digital marketing, e-commerce, and brand development.

Through our in-house brand Kopipets, interns will work on real products, real customers, real campaigns, and real business challenges.

Unlike a purely administrative internship, this role gives students exposure to practical media and marketing work, including AI-assisted content creation, social media planning, e-commerce campaigns, product marketing, customer communication, and brand growth.

Students will be guided on how AI tools can be used in real business settings, helping them build useful skills for future roles in media, marketing, e-commerce, branding, and digital business.

Company Details

Company: SURPLUS MEDIA PTE. LTD.
In-house Brand: Kopipets
Industry: Media / Digital Marketing / E-commerce / Pet Care
Website: https://kopipets.com.sg
Location: Singapore
Contact Person: Cecilia
Phone No：88099711
Email: [email protected]