PR & Executive - Part-Time

About the Role

We are seeking a proactive and articulate PR & Executive Profiling Executive to anchor our brand’s official entry into the Singapore market. This is a rare opportunity to be the ground-floor voice of an expanding organization, taking a hands-on role in launching our corporate presence.

The ideal candidate is a natural storyteller who knows how to spot a "hook," write flawlessly, and isn't afraid to pick up the phone or send a cold pitch to a journalist.

A critical focus of this role will be the strategic positioning of our new Director in the local press.

You will look beyond standard corporate updates to frame the Director as a thought leader and a definitive voice in the industry from day one. You will manage the end-to-end launch pipeline: from drafting compelling press releases to building a local media database and steering the supporting social media buzz to guarantee publication and coverage.

Key Responsibilities

1. Media Relations & Executive Positioning

Executive Profiling: Craft and pitch strategic profile stories, opinion pieces (Op-Eds), and expert commentary

Media Outreach: Build, update, and maintain a comprehensive database of Singapore-based journalists, editors, mainstream media houses, and business trade publications.

Earned Media: Actively pitch story angles to local media to secure high-quality earned editorial placements, executive interviews, and industry panel opportunities.

Spokesperson Management: Serve as the primary point of contact for media inquiries and coordinate spokesperson scheduling and briefing materials for the Director.

2. Content & Copywriting

Press Materials: Draft, edit, and proofread clear, publication-ready press releases, media kits, corporate bios, and pitch letters.

Executive Messaging: Conduct internal briefings with the Director to extract key insights, drafting executive quotes for press releases that sound authentic, human-centric, and strategically impactful.

Localization: Translate corporate milestones into localized narratives that resonate specifically with the Singapore business and consumer landscape.

3. Social Media & Digital Integration

Amplification: Collaborate on or directly manage local social media channels (especially LinkedIn) to amplify launch announcements and share the Managing Director's thought-leadership pieces.

Content Design: Create localized social content that drives audience engagement and pushes secondary traffic back to our main media features.

4. Monitoring & Reporting

Media Tracking: Track, monitor, and compile daily media coverage and social media mentions using PR tracking tools.

ROI Metrics: Produce weekly and post-campaign report metrics detailing overall reach, sentiment, and the direct impact of publication efforts.

Key Requirements

Education: Diploma or Bachelor’s degree in Public Relations, Mass Communications, Journalism, Marketing, or a related field.

Experience: 2 years of experience. Prior internships or full-time experience within a Singapore PR agency or an in-house corporate communications team is highly advantageous.

Strategic Thinking: Demonstrated ability to understand corporate strategy and translate it into a compelling personal branding or executive profiling roadmap for leadership.

Media Literacy: A strong baseline knowledge of the Singapore media ecosystem (specifically business-critical press like The Business Times, The Straits Times, and regional trade publications that feature leadership profiles).

Skills:

Exceptional written and verbal English communication skills, with a knack for writing sharp, professional executive quotes.

Strong interpersonal skills with a confident "can-do" attitude toward cold pitching and managing senior internal stakeholders.

Proficiency in managing business social media platforms (especially LinkedIn).

Traits: High level of initiative, self-motivated, organized, and capable of meeting tight editorial deadlines.